Xiaomi announced the quarterly results for the third quarter of 2020 , underlining what the potential of the strategy will be “Smartphone x AIoT” in progress. The company also highlighted the various successes achieved in the three-month period ended last year 30 September: were 15 the records made in the quarter , and we report them below for reading convenience.

• Total turnover of 72, 2 billion Yuan (9, 18 billions of euros) , with annual growth of 34, 5%
• Adjusted net profit of 4.1 billion Yuan (0.5 billion euros) , with growth on an annual basis of 18, 9%
• Smartphone turnover of 47 , 6 billion Yuan, with year-on-year growth d el 47, 5%
• Smartphone deliveries equal to 46, 6 million units, with annual growth of 45, 3%
• Turnover from overseas markets
• Turnover from overseas markets on IoT and lifestyle products
• Turnover from overseas markets on online services
• Monthly active users on MIUI
• Advertising turnover on online services
• Monthly active users on MIUI Global
• Monthly active users on Smart TV and Mi Box
• Number of connected IoT devices (excluding smartphones and notebooks) on the AIo platform T
• Number of users who have five or more devices connected on the AIoT platform (excluding smartphones and notebooks)
• Monthly active users on Mi Home App
• Users active monthly on AI Assistant

It is interesting to note that in the third quarter of 2020 the Xiaomi’s activities related to the smartphone market have grown significantly both in China and in the rest of the world . Much of the company’s revenues are generated precisely by distributed smartphones, which are also growing steadily on an annual basis. The company delivered in the third quarter over 46 million units, with a growth of 45, 3% compared to the same period of ‘previous year.

Xiaomi, 15 records in Q3 2020

According to Canalys data, Xiaomi was the third largest manufacturer in the world in Q3 2020 relating to smartphones distributed during the period, with a market share of 13, 5%. In the former 10 months of the year Xiaomi sold more than 8 million units at a price of 300 € or equivalent in the various markets, through a consolidated dual-brand strategy to better position its line-up. In China, in Q3 2020 Xiaomi went from 9% the previous year to 12, 6% market share.

All followed by an increase in the average price of smartphones sold of approximately 15%. But Xiaomi is not just a smartphone , also because part of its growth strategy passes through the AIoT platform. In foreign markets the company has capitalized growth of 56, 2% on a annual on everything related to IoT and lifestyle, while as regards the Smart TV sector it delivered, in the three months taken as a reference, over 3 million units.

Xiaomi has about 290 millions of devices registered in the AIoT platform (+ 38, 5% on an annual basis), with a growth in the number of users using five or more devices of the company. Perhaps more importantly, for the first time in the company’s history, more than half of the turnover (52, 1%) came from foreign markets and not from China. Xiaomi recorded the top position in Spain for the third consecutive quarter, and achieved sustained growth in various markets in South America, the Middle East and Africa.