Vizio’s Elevate soundbar has finally hit shelves. You can buy it today for $999.99. The 48-inch soundbar supports Dolby Atmos and DTS:X. The soundbar houses 18 speakers and comes with a wireless eight-inch subwoofer. The cool thing is that some of the speakers rotate — they face upward while you’re playing Dolby Atmos content and point forward for standard audio.

I spoke to Vizio CEO William Wang about the Elevate earlier this year. He said the soundbar is intended to hook non-enthusiast customers on Dolby Atmos by showing them, visually, the difference between the two tiers of audio. He also noted that while the Elevate is asking a steep price, he expects the rotating speakers to appear in lower-cost devices down the road. The Elevate is being positioned as a good companion purchase for Vizio’s first 4K OLED TV, whic