Apple’s AirTags don’t have a built-in keychain loop, and we have some thoughts

Apple’s new AirTag trackers are finally here after years of rumors. The $29 trackers work with Apple’s Find My network, utilizing both Bluetooth and UWB technology to help owners track anything from their keys to their bags.

But the design of the new trackers is somewhat controversial: unlike most Bluetooth trackers, Apple’s iteration doesn’t include a built-in key ring loop. The subsequent debate has shattered the tranquility of The Verge’s newsroom over whether Apple’s somewhat Spartan design is brilliant or bogus. Well, at least between two of the most genteel Verge staffers, Jon Porter and Chaim Gartenberg.

Artist’s rendering of an AirTag design featuring a keychain hole punch.
Image: Apple

Jon Porter, reporter: Debate me, coward

Chaim Gartenberg, news editor: Gladly!

Jon: Let’s start with a point that we’ll definitely both agree on: it’s a relief to see the AirTags’ battery is user-replaceable. It sounds like such a basic point, but considering Apple’s track record with its AirPods, Magic Mouse, iPhone, iPad, Apple Watch, MacBook line, Magic Keyboard — wait does anything else Apple makes have replaceable batteries? — it wasn’t a guarantee. Tile’s keychain-focused Mate and Pro trackers have removable batteries, but its Sticker (which has a very similar form factor to the AirTag) doesn’t.

Chaim: I will grant you that easily accessible, user-replaceable batteries are always a good thing. And on a whole, the overall aesthetics of the AirTags are nice, with a two-tone shiny white plastic / chrome back that’s vaguely reminiscent of the old iPods to me. But the overly sleek Apple design highlights the biggest issue I have here: there’s no built-in loop or hole to attach a key ring.

The AirTag is a product that’s designed to track your keys, and yet it offers no way to actually attach itself to those keys out of the box, something that’s practically table stakes from Tile, Chipolo, and virtually every other Bluetooth tracker from the last decade.

Jon: I hear you, but I think Apple’s approach is better. It means it can sell just one version of the AirTag to track whatever item you want, rather than selling different devices whether you want to track your keys, or your bike, or your jacket. Just buy an AirTag and buy whatever accessory you need to attach it. And for what it’s worth, I really like the design of the little holder accessory they’re selling to attach the AirTag to a set of keys.

Chaim: That little keychain accessory costs $35, which is more than an entire AirTag. Even Apple’s cheapest AirTag case, the $30 plastic loop, which doesn’t look like it’ll even be useful for attaching to keys. This is just Apple’s typical accessory tax, forced onto customers because of an intentional choice of aesthetic form over useful function.

And don’t get me started on the Hermès accessories…

Jon: Okay fine, I’m not going to argue that the $349 Hermès key ring isn’t incredibly stupid, and it would be nice if the leather key ring actually included an AirTag at that price. The setup is too expensive, period, and hopefully third-party accessory manufacturers will step in to fill the demand for cheap keychain holders.

But more importantly, I think separating the tech bit from the holder bit makes sense for an accessory that’s going to have to withstand so much abuse on a daily basis. Keys can be sharp, and they beat up anything that shares a pocket with them, so I’d prefer it if that thing that gets beaten up is a holder rather than the core piece of technology.

Look at a Tile key fob tracker that’s been used for a couple of years, and it looks grimy as hell. I wouldn’t be surprised if some people end up replacing the whole device when the battery runs out, just so they can get a shiny new tracker. But when your AirTag keychain inevitably starts looking worse for wear, you just replace the holder rather than the tracker itself.

Chaim: These are all valid points, but you’re ignoring the fact that these accessories and protective cases could all exist in addition to including a cutout to directly attach a key ring. There’s already a similar cottage industry of accessories for Tile’s trackers for those who want them, and with the marketing power of Apple behind it, there’s no reason to think that AirTags wouldn’t have eclipsed that level of interest from accessory makers, even if it did have a cutout for a key ring.

It’s not that cases are bad — Apple’s leather option does look great and is almost definitely a more robust option than my hypothetical cutout. But it’d be nice to give customers the choice, instead of just forcing them into an option that requires spending more money right from the start.

Jon: At a certain point, though, you’re running up against physical limitations, and Apple has to pick its battles. I’m already seeing some of our esteemed colleagues in Slack complaining about how thick these trackers are, which I’d wager is because Apple prioritized building in a removable battery. Adding a loop with enough space for a key chain to go through adds yet more bulk. You have to draw the line somewhere.

Chaim: Fair enough. So, Jon, are you buying an AirTag tracker?

Jon: Honestly, I’m going to wait to see how the third-party accessories work out. If I can get a half-decent leather keychain holder for the equivalent of $20 or so, then I think it makes a lot of sense spending $50 all-in with the tracker itself. Yourself?

Chaim: I might buy one to stick in my luggage at some point, but I generally don’t lose my keys enough to need to invest in a tracker for them (famous last words, potentially). Especially not at the $65 price tag that Apple is asking for a full key ring setup.

how-the-m1-powered-ipad-pro-compares-to-other-ipad-models

How the M1-powered iPad Pro compares to other iPad models

Screen type 12.9-inch Liquid Retina XDR display 11-inch Liquid Retina display 12.9‑inch Liquid Retina display 11‑inch Liquid Retina display 10.9‑inch Liquid Retina display 10.2-inch Retina display 7.9-inch Retina display Resolution 2732 x 2048 2388 x 1668 2732 x 2048 2388 x 1668 2360 x 1640 2160 x 1620 2048 x 1536 Front camera 12 megapixels 12 megapixels 7 megapixels 7 megapixels 7 megapixels 1.2 megapixels 7 megapixels Rear camera 12 megapixels (10-megapixel ultrawide) 12 megapixels (10-megapixel ultrawide) 12 megapixels (10-megapixel ultrawide) 12 megapixels (10-megapixel ultrawide) 12 megapixels 8 megapixels 8 megapixels Stylus support Apple Pencil (2nd-gen) Apple Pencil (2nd-gen) Apple Pencil (2nd-gen) Apple Pencil (2nd-gen) Apple Pencil (2nd-gen) Apple Pencil (1st-gen) Apple Pencil (1st-gen) Keyboard support Magic Keyboard, Smart Keyboard Folio, and Bluetooth keyboards Magic Keyboard, Smart Keyboard Folio, and Bluetooth keyboards Magic Keyboard, Smart Keyboard Folio, and Bluetooth keyboards Magic Keyboard, Smart Keyboard Folio, and Bluetooth keyboards Magic Keyboard, Smart Keyboard Folio, and Bluetooth keyboards Smart Keyboard (non-folio) and Bluetooth keyboards Only Bluetooth keyboards Port Thunderbolt / USB 4 Thunderbolt / USB 4 USB-C USB-C USB-C Lightning Lightning Processor Apple M1 chip Apple M1 chip A12Z Bionic A12Z Bionic A14 Bionic A12 Bionic A12 Bionic Storage 128 / 256 / 512GB / 1 / 2TB 128 / 256 / 512GB / 1 / 2TB 128 / 256 / 512GB / 1TB 128 / 256 / 512GB / 1TB 64 / 256GB 32 / 128GB 64 / 256GB Weight 1.5 pounds (Wi-Fi) / 1.51 pounds (Wi-Fi + Cellular) 1.03 pounds (Wi-Fi) / 1.04 pounds (Wi-Fi + Cellular) 1.41 pounds 1.04 pounds 1 pound 1.08 pounds 0.68 pound Price (Wi-Fi) $1,099 / $1,199 / $1,399 / $1,799 / $2,199 $799 / $899 / $1,099 / $1,499 / $1,899 $999 / $1,099 / $1,299 / $1,499 $799 / $899 / $1,099 / $1,299 $599 / $749 $329 / $429 $399 / $549 Price (Wi-Fi + Cellular) $1,299 / $1,399 / $1,599 / $1,999 / $2,399 $999 / $1,099 / $1,299 / $1,699 / $2,099 $1,149 / $1,249 / $1,449 / $1,649 $949 / $1,049 / $1,249 / $1,449 $729 / $879 $459 / $559 $529 / $679 Authentication Face ID Face ID Face ID Face ID Touch ID built into power button Touch ID built into home button Touch ID built into home button Battery life 10 hours 10 hours 10 hours 10 hours 10 hours 10 hours 10 hours Misc. LIDAR, ProMotion, Wi-Fi 6, 5G millimeter-wave, four-speaker system, no headphone jack LIDAR, ProMotion, Wi-Fi 6, 5G millimeter-wave, four-speaker system, no headphone jack LIDAR, ProMotion, True Tone, Wi-Fi 6, four-speaker system, no headphone jack LIDAR, ProMotion, True Tone, Wi-Fi 6, four-speaker system, no headphone jack True Tone, Wi-Fi 6, two-speaker system, no headphone jack Two-speaker system, headphone jack True Tone, two-speaker system, Headphone jack
best-apple-airtag-accessories-2021:-pair-your-tracker-with-smart-extras

Best Apple AirTag accessories 2021: Pair your tracker with smart extras

(Pocket-lint) – Apple took its time waiting to unveil its AirTag tracker, but the system is finally here, offering an in-house alternative to the tracking offered by the likes of Tile in recent years. 

  • Which is the best iPhone? iPhone SE, XR, iPhone 11, 12 or 12 Pro?

It’s a simple little puck that can help you find the things you care about, but if you buy an AirTag on its own you might find it a little hard to attach to things. That’s where the range of optional accessories comes in, and it’s got some great items to offer up. We’ve gathered the very best AirTag accessories on offer, right here. 

Apple

Belkin Secure Holder with Key Ring

  • View offer on the Apple Store

First up we’re turning away from Apple’s many in-house efforts to highlight this one from Belkin – an affordable, sturdy way to turn your AirTag into a keyring.

We think this is a better choice for most people than Apple’s more expensive alternatives, even if it’s a little generic. 

Apple

AirTag Leather Key Ring

  • View offer on the Apple Store

Next, though, we do turn to Apple’s own roster. This lovely leather keyring is a bit classier and is available in a selection of nice colours.

It’s sturdy and a little bigger than Belkin’s, and should be perfect for a more fashionable addition to luggage or anything else. 

Apple

AirTag Loop

  • View offer on the Apple Store

If you want a similar loop design, but don’t need the hassle of leather, this is a great option from Apple. 

It’s made from waterproof polyurethane and is therefore a little more weather-resistant, as well as more affordable, making it great for adventuring.

Apple

AirTag Leather Loop

  • View offer on the Apple Store

Rounding out all of the options above, Apple gives us its loop design, this time in leather – so you can really have it however you want. 

It’s still nice and cleanly designed, and classy to look at, making it a great pick. 

Apple

AirTag Herms Key Ring

  • View offer on the Apple Store

At the exteme end of the pricing scale, Apple has teamed up with Hermès again to create custom-designed AirTag holders.

There are a few designs but we think the simplest is the strongest – this Barénia key ring is beautiful to look at. Its price is eye-watering, though, so we don’t imagine this will work for many people. 

Apple

Belkin Secure Holder with Strap

  • View offer on the Apple Store

Finally, we’re back to Belkin, which has another version of its Secure Holder that comes with a strap – a useful little addition to make it easier to attach to a wide range of items.

We really do think these holders are the most sensibly priced chioces out there right now. 

Writing by Max Freeman-Mills.

apple-quietly-adds-10gbe-option-to-mac-mini-m1

Apple Quietly Adds 10GbE Option to Mac Mini M1

Apple on Tuesday quietly added a 10GbE upgrade option to its M1-powered Mac Mini desktop computers originally introduced in November last year. Small form-factor systems featuring a 10Gb Ethernet port cost $100 more than PCs with a regular GbE connector.

When Apple introduced the Mac Mini powered by its own M1 system-on-chip last November, it only offered its customers upgrades for RAM and storage. The desktop came equipped with with Broadcom’s BCM5701 GbE controller and Apple did not offer any upgrade options, which probably disappointed those owners of Intel-based Mac Mini PCs that use 10GbE networks.  

(Image credit: Apple)

Along with the launch of its new iMac 24-inch (which does not have a 10GbE option) and iPad Pro on April 20, Apple quietly started to offer its Mac Mini with an unknown optional 10GbE controller that can be installed for $100. But at press time Apple did not list the upgrade option on its support page. 

What remains a mystery is how Apple connects the 10GbE controller to its M1 SoC that that is not supposed to have many spare PCIe lanes. 

Those who use Apple’s latest Mac Mini at home or in an office equipped with fast 10GbE network will now be able to take advantage of fast connections with Apple’s latest systems. 

any-video-conferencing-app-can-use-the-ipad-pro’s-fancy-zoom-and-pan-camera

Any video conferencing app can use the iPad Pro’s fancy zoom and pan camera

Apple has confirmed that the digital pan and zoom feature of the new M1 iPad Pro’s front-facing camera can work with any video conferencing app, not just FaceTime. That opens the door for popular apps like Zoom and Microsoft Teams to make remote work and e-learning blend more seamlessly into the realities of pandemic life — a hybrid lifestyle that’s likely to continue even after the outbreak subsides.

Center Stage, as Apple brands it, keeps video conferencing participants properly framed even as they move about a room by combining machine learning with a fixed 12-megapixel sensor touting an ultra-wide 122‑degree field of view. We’ve seen similar tracking on the Portal TV, Echo Show 10, and even the Xbox Kinect accessory. But those are niche devices compared to the iPad, which saw sales surge last year as students and remote workers snapped the tablets up in droves.

“Center Stage works with FaceTime and other video conferencing apps,” says Apple on the iPad Pro landing page. Apple missed its chance to scale FaceTime to compete with the likes of Zoom and Teams by reneging on its promise to make it an industry standard in favor of ecosytem lock-in.

The ultra-wide front-facing camera is still located at the “top” of the new iPad Pro.
Image: Apple

Apple demonstrated Center Stage with two participants, both of whom are recognized and framed appropriately as they move about a kitchen, on a FaceTime call with a third. It’s a good demo; the COVID-19 pandemic has blended work and life so hard that it’s now fairly common to see people making dinner during a Zoom meeting across international time zones, or a kid asking for a parent’s help during a Teams school lesson. Tech like Center Stage can help further infuse this sense of humanity into our otherwise stoic professional and educational pursuits.

Unfortunately, the position of the front-facing camera, even on the new M1 iPad Pro, makes participants appear to be staring off to the side when used with a keyboard dock, as is common for business and school uses. And iPadOS creates other frustrations for video conferences. So Hopefully the iPad Pro is just a start and we’ll see ultra-wide Center Stage cameras coming to the much maligned, but better positioned, MacBook webcams soon.

Logitech announces cheaper Magic Keyboard alternative alongside new iPad Pro

Apple just announced an M1-powered update to the iPad Pro, and Logitech has followed up with a new keyboard and trackpad accessory for every generation of the 11-inch and 12.9-inch models. The Combo Touch is a case with a Microsoft Surface-style kickstand and a detachable backlit keyboard with a trackpad. It connects over the iPad Pro’s Smart Connector.

Logitech already released a similar Combo Touch keyboard for 10.2-inch and 10.5-inch iPads, as well as a related Folio Touch for the 11-inch iPad Pro and 10.9-inch iPad Air. The Folio Touch’s keyboard isn’t detachable and its trackpad is a little smaller than the new Combo Touch, but otherwise it’s a comparable product.

This is the first time Logitech has offered a keyboard/trackpad option for the 12.9-inch iPad Pro, however, and it’s significantly cheaper than Apple’s own Magic Keyboard. The 11-inch model is $199.99 and the 12.9-inch model is $229.99 versus the $299 and $349 that Apple charges, meaning you could save about $100 or more on the sticker prices.

You might actually prefer Logitech’s design, as well. It’s not as sleek as the Magic Keyboard, but the case will offer better protection for the iPad, the detachability and kickstand offers an extra degree of versatility, and the keyboard has a useful function row. The 11-inch model is available to pre-order now, while the 12.9-inch version is listed as “coming soon.”

your-airtag-can’t-say-horseshit-but-it-can-say-shit-horse

Your AirTag can’t say horseshit but it can say shit horse

After what feels like ages of rumors, speculation, and worry that I was getting way too obsessed with a Bluetooth item tracker that seemed similar to ones made by several other companies, AirTags are finally here. But before you preorder the Mentos-esque pucks, there’s something you should be aware of: if you want to engrave your AirTags, you can’t combine a horse and poop emoji in that order.

That’s right, the emoji version of “horseshit” is a no-go when getting an engraving for Apple’s newest product. Here’s what happens when you try to make that your engraving of choice:

Apple says no to “horseshit” in emoji form.

Curiously, poop and then horse (“shit horse”) is totally fine, though.

Apple has no problem with “shit horse”.

Fictional horse excrement is fair game too. Despite being a horn away from being exactly the same emoji, “unicorn shit” works fine.

Apple is more forgiving of fictional horses.

As do emoji representations I tried for “snake shit,” “monkey shit,” “chicken shit,” and even “shit bird.”


  • “Snake shit” in emoji on an AirTag.


  • “Monkey shit” in emoji on an AirTag.


  • “Chicken shit” in emoji on an AirTag.


  • “Shit bird” in emoji on an AirTag.

Similar limitations apply to actual offensive words as well. Apple gives you just enough letters for some creative diction, but catches some of the obvious offenders. “SUCK,” “NSFW,” and “BUTT” are still on the table though.

This is all very silly on some level, but consistent with the conservative California Dad lens through which Apple seems to make most of its product decisions. The same emoji restrictions are present on AirPods and iPad engravings, for example. Though on those devices, “horseshit” does seem to work — so if you really want to brand your AirPods case that way, go for it.

We’ve reached out to Apple to see if these limitations are deliberate or a bug.

here-are-all-the-airtag-accessories-we-know-about

Here are all the AirTag accessories we know about

The Apple AirTags have finally been announced, and with them come a ton of accessories to make them easier to use (so much easier than if it had, say, a built-in way to attach it to things). While a small tracking puck could be carried in a bag, there are a variety of other things that you may want to put an AirTag on that require some sort of holder or the judicious use of tape.

These are all the accessories we could find that are either listed for preorder on the maker’s site or have a page on Apple’s store. We don’t have official ship dates for most of them, but it’s probably a safe bet that the ones on the Apple Store will become available when the AirTags do, on April 30th.

Belkin’s AirTag holder. Tie it to anything!
Image: Apple

Belkin

Belkin currently has two offerings, a key ring and a strap, which both sell for $12.95. Both products have a circular holder for the AirTag and come in white, black, blue, and pink. They’re currently listed as unavailable in Apple’s online store and as “coming soon” on Belkin’s site.

I genuinely love this.
Image: Nomad

Nomad

Nomad also offers its take on a keychain, but (characteristically) its version is a leather pouch that encases the AirTag. The company also has a glasses strap, which acts both as a strap to keep your glasses handy and as an AirTag holder in case you manage to misplace them. Both are listed for $39.95 but are marked down to $29.95 if you preorder, which you are able to do now on Nomad’s site.

Spigen’s rugged AirTag case. Maybe you could attach it to your rock climbing gear?
Image: Spigen

Cyrill / Spigen

Cyrill is offering a vegan leather keychain accessory in two colors, black and “stone” (which is a light gray). It costs $19.99 and seems to be available now. Spigen, Cyrill’s parent company, is also offering its own AirTag cases: a keychain accessory and a ruggedized case with a hefty clip connector (and what appears to be a bottle opener, though it’s not listed as a feature). Both are $24.99 — the keychain is available to order today, and the rugged case is available for preorder.

This is the bag charm. I dare you to put it on a Gucci or Louis purse.
Image: Apple

Hermès

Apple has a history with Hermès; the French luxury company made some jaw-droppingly expensive Apple Watch bands. True to form, the Apple Store lists a leather key ring, luggage tag, and bag charm made by Hermès — costing $349, $449, and $299 respectively. It is worth noting, though, that the accessories do include an AirTag with a custom “Hermès” engraving, so you can flex while you find. The key ring and bag charm come in orange, brown, and what looks like black but is listed as “bleu indigo.” The luggage tag is currently only shown in brown. Like Belkin’s offerings, they are currently unavailable through the Apple Store.

Is this One Infinite Loop? Nope, just Apple’s AirTag loop.
Image: Apple

Apple

Of course, Apple offers its own first-party accessories. Currently, Apple has a leather key ring, leather loop, and polyurethane (think Apple Watch sport band) loop listed on its store, coming in at $35, $39, and $29 respectively. All three are available in various colors and are currently listed as unavailable.

The hard-shell version is meant for drones, bike seats, luggage, and the like.
Image: Moment

Moment

Moment, known for making add-on lenses for your phone, is now making some interesting AirTag accessories: they’re little patches, in a variety of materials, that let you discreetly stick an AirTag places, whether that’s on the inside of a backpack, jacket, bike seat, etc. The mounts are available for pre-order today, with the fabric and curved-surface mounts costing $14.99 and the hard-shell mount costing $19.99.

Everybody else

Of course, with how long AirTags have been rumored, there were some manufacturers that wanted to get a head start with their accessories. Last night, we saw various key rings show up on Walmart, Etsy, and eBay.

Update April 20th, 7:10PM ET: Added Moment’s mounts.

apple-forgot-to-revolutionize-the-magic-mouse’s-infamous-charging-port

Apple forgot to revolutionize the Magic Mouse’s infamous charging port

Apple revealed a redesigned iMac and Magic Keyboard at its “Spring Loaded” event on Tuesday, but didn’t, for some reason, decide to change the Magic Mouse 2’s infamous charging solution. While the mouse will come in new colors to match the new iMacs, Apple confirmed to The Verge that its charging port is still on the bottom — meaning that five and a half years after its introduction, Apple still seems to think that the best way to charge the mouse is by flipping it over (rendering it useless) and plugging in a Lightning cable.

The Magic Mouse’s charging situation has long been a bit of a joke — my former colleague Nick Statt equated it to looking like “a beetle with its legs in the air” all the way back in December 2015, and frankly, I’m having a hard time coming up with a better description.

The Magic Mouse 2, charging.

Why didn’t Apple didn’t take the opportunity to change things up alongside the new iMac and Magic Keyboard? The company made obvious and good improvements to both of those products. Why not tweak the Magic Mouse’s design to have, say, a charging port in the front? That’s how wired / wireless mice have done it for years, including our favorite gaming mouse.

There is some hope that Apple is willing to dump bad design, though. The first Apple Pencil had a similarly meme-worthy charging solution that required you to plug it directly into a iPad’s Lightning port, but Apple fixed that years later with the Apple Pencil 2 by letting it wirelessly charge off the side of iPads that support it.

The old Apple Pencil, charging.

And Apple finally responded to complaints about the frustratingly finicky touchpad on the Apple TV’s remote today by unveiling the new Siri Remote, which has a scroll wheel and a clickpad. I’m crossing my fingers Apple will update the Magic Mouse next.

apple-will-now-let-you-buy-an-m1-mac-mini-with-10-gigabit-networking

Apple will now let you buy an M1 Mac Mini with 10-gigabit networking

The M1-powered Mac Mini can now be configured to included 10-gigabit networking, an option that the computer was notably missing compared to its Intel-powered counterpart (via 9to5Mac). The update to the 2020 computer seems to have come during Apple’s store update that came with the bigger product announcements today, including a new iMac and iPad Pros. Adding the faster networking will add $100 to the price of the computer — the same price as if you were to add 10Gbps to the Intel version.

When Apple added the 10Gbps port as an option to the Mac Mini in 2018, it was welcomed by those running home and professional servers, as well as anyone who needed fast network access from a cheaper Mac (like video professionals using network-attached storage). But when Apple introduced a faster version of the computer with its own custom chip, the ability to add networking faster than the standard Gigabit Ethernet was no longer there. If the lack of 10Gb networking took the (as of now) least expensive M1 computer out of the running for you, it’s now an option again.

You can order the Apple Silicon Mac Mini with faster networking today, but it may be a bit of a wait for the configuration — Apple estimates that I could have a stock M1 Mac Mini shipped to me in two days, but adding the 10Gb ethernet turns that into two weeks.

you-may-have-to-actually-pay-for-apple-tv-plus-to-watch-ted-lasso’s-second-season

You may have to actually pay for Apple TV Plus to watch Ted Lasso’s second season

Apple TV Plus launched on November 1st, 2019, but odds are that you (along with almost two-thirds of other Apple TV Plus customers) aren’t actually paying for it, thanks to Apple’s lengthy free trials. But Apple may have finally found the carrot to convince people to actually shell out their hard-earned cash for another streaming service: the upcoming second season of sleeper hit Ted Lasso, which is set to debut on TV Plus on July 23rd — just after Apple’s free subscriptions for its earliest customers end on July 1st.

It’s no secret that Apple TV Plus has a paying subscriber problem: as of January, research firm MoffettNathanson noted that approximately 62 percent of TV Plus subscribers are enjoying Apple’s free ride. The free trials for the service were originally intended to last a year, but Apple has kept extending them — first to February and then to July. The company still offers a free year for new customers, but July 1st will be the day that anyone who signed up at or shortly after launch runs out of time.

Apple has been trying to grow TV Plus into a hit, but some of its highest-profile shows (like The Morning Show or See) failed to be the big, breakout hits that Apple was hoping for. And the ongoing extensions of the free trial period have started to feel like Apple was fishing for a big enough hit to hook customers into signing up — and somehow, it seems that the wildly popular Ted Lasso might be it.

The first season of the show (which is based on a series of Jason Sudeikis commercials) debuted quietly last summer, but the charming cast, heartfelt storytelling, and sheer optimism of the series have resonated with fans in the past several months. It’s also won Apple some of its streaming service’s most prestigious awards, including a Golden Globe for Sudeikis’ role as the titular coach.

The show is by far the biggest hit for Apple’s service, which makes the upcoming second season Apple’s best shot for hooking subscribers. That’s especially true since Ted Lasso’s second season will offer 12 episodes, which could guarantee several months of customers given Apple’s weekly releases — enough, perhaps, for Apple to get subscribers on board with another big marquee show like Mythic Quest or its upcoming Foundation adaptation.

why-is-the-old-apple-tv-hd-still-so-expensive?

Why is the old Apple TV HD still so expensive?

Apple refreshed its Apple TV 4K streaming box today with upgraded specs and, perhaps most importantly, a redesigned, simpler Siri remote. When the new device ships in late May, it’ll cost the same price as before: $179 for a 32GB unit or $199 for 64GB. (Sidenote: I’ve yet to meet anyone who has needed the higher storage option on any Apple TV.)

But along with the new Apple TV 4K and improved remote — you can buy it standalone — it turns out Apple is keeping the ancient 2015 Apple TV HD around. And for some reason, it still costs the same $149. I just… I don’t get it.

How was this not the moment to slash the price to something more reasonable? Something closer to competitive?

The price discrepancy between Apple TV 4K and 4K streamers from Roku, Amazon, and Google is already something that hurts Apple’s market share in the living room. But at least there’s a case to be made with the new hardware. It’s got a faster chip (albeit still not Apple’s latest and greatest), covers the whole gamut of 4K / HDR / Dolby Atmos functionality you could want, and now includes Wi-Fi 6 and that flashy new screen calibration feature that works in conjunction with iPhones. And a lot of people appreciate Apple’s stance on privacy and are willing to chip in a bit extra for that cause.

But asking a dollar shy of $150 for a device with an aging processor that’s limited to HD playback in 2021 feels many steps past bewildering. The Apple TV has HDMI 1.4. It’s got Bluetooth 4, which means the new remote has fresher technology than the box itself. Sure, it can serve as a HomeKit hub, but so can the $99 HomePod mini. AirPlay 2? Yep, but many TVs and even Rokus can do that now.

Who wouldn’t just spend the extra $30 for the more future-proof Apple TV 4K? How many more tvOS updates are really in store for this thing? What are you getting here over a Roku Express or Fire TV Stick that is worth such a premium?

Yes, the new remote is clearly an improvement; I don’t even need to hold it to know that much. But Roku’s and Amazon’s remotes fall under “good enough” territory — especially when they come packaged with such affordable players. The Apple TV HD continues to live in a price bracket several rungs above streaming products from Amazon, Roku, and Google that can simply do more.

Just look at how out of place it is in this price roundup:

  • $199.99 Nvidia Shield TV Pro (4K HDR)
  • $179 Apple TV 4K (4K HDR)
  • $149.99 Nvidia Shield TV (4K HDR)
  • $149 Apple TV HD (1080p HD)
  • $99.99 Amazon Fire TV Cube (4K HDR)
  • $99.99 Roku Ultra (4K HDR)
  • $49.99 Chromecast with Google TV (4K HDR)
  • $49.99 Fire TV Stick 4K (4K HDR)
  • $39.99 Fire TV Stick (1080p HD)
  • $39.99 Roku Express 4K Plus (4K HDR)
  • $29.99 Fire TV Stick Lite (1080p HD)
  • $29.99 Roku Express (1080p HD)

It’d be one thing if Apple were just selling through remaining inventory. But the fact that the company is bothering to bundle the new Siri remote with the Apple TV HD suggests that it still has plenty of these boxes lying around and it isn’t on the way out in the immediate future.

I don’t follow Apple’s thinking on the Apple TV HD still demanding such a high price, and it’s come to the point where I really can’t recommend this product to anyone. It’s an almost six-year-old device priced as if it were a modern top-spec streamer. Apple should either cut the price or just cut it loose.

apple-ipad-pro-11-(2021)-vs-ipad-pro-11-(2020):-what’s-the-difference?

Apple iPad Pro 11 (2021) vs iPad Pro 11 (2020): What’s the difference?

(Pocket-lint) – Apple revealed the third generation of the iPad Pro 11 during an event in April 2021. The iPad Pro 11 (3rd gen) replaces the second generation model from 2020 and sits alongside the larger iPad Pro 12.9 – now in its fifth generation.

How does the new iPad Pro 11 compare to the old iPad Pro 11 though? We’ve run their specs up against each other to help you decide which is the right one for you, or whether you should upgrade. 

What’s the same?

  • Design and display
  • Battery and audio
  • Rear camera
  • Colour options

There are a number of similarities between the iPad Pro 11 (2021) and the iPad Pro 11 (2020), including the overall design and measurements. Both models are available in the same Silver and Space Grey colour options and they both feature aluminium frames with squared edges and very slim bezels surrounding the display. 

The top right corner of the rear in both models features a square camera housing, housing the same 12-megapixel wide and 10-megapixel ultra wide angle sensors across the two devices. Both models also come with an 11-inch Liquid Retina display with a 2388 x 1668 resolution for a pixel density of 264ppi and a max brightness of 600nits. 

Other areas that stay the same across the two models include the four-speaker audio arrangement, 10-hour battery life, support for the second generation Apple Pencil, Face ID techonology and the LIDAR sensor.

What’s different?

Despite offering a number of similarities, the iPad Pro 11 (3rd gen) and iPad 11 Pro (2nd gen) do differ in a number of areas too, unsurpisingly.

Processor

As is typically the case with a new model, the iPad Pro 11 (3rd gen) comes with an upgraded chip. In this case, it’s the Apple M1 with 64-bit desktop class architecture. There’s an 8-core CPU, 8-core graphics and next-gen Neural Engine. There’s also a choice of 8GB RAM or 16GB RAM.

The second generation model meanwhile, runs on the A12Z Bionic chip with 64-bit desktop-class architecture and Neural Engine. There are no RAM options.

5G capabilities

The third generation iPad Pro 11 comes with 5G capabilties. Both iPad Pro 11 models are available in Wi-Fi only and Wi-Fi and Cellular models, but while the 2020 model offers 4G connectivity, the 2021 model comes with 5G capabilities.

Front camera

The third generation iPad Pro 11 comes with a 12-megapixel front TrueDepth with Ultra Wide camera , while the second generation model offers a 7-megapixel standard TrueDepth camera.

The new front camera on the 2021 iPad Pro 11 allows for extra features, including one called Centre Stage where the camera will track and follow you during a video call, like Facebook Portal offers. There’s also 2x optical zoom out and extended dynamic range for video up to 30fps on the third gen model.

Weight

The third-generation iPad Pro 11 is slightly lighter than its predecessor, weighing 466g compared to 471g in the Wi-Fi only model, and 470g compred to 473g in the Wi-Fi and Cellular model.

Storage options

The iPad Pro 11 (2021) comes in 128GB, 256GB, 512GB, 1TB and 2TB storage options across both Wi-Fi only and Wi-Fi and Cellular. The iPad Pro 11 (2020) doesn’t come in a 2TB option.

Thunderbolt/USB 4 support

The iPad Pro 11 (3rd gen) is charged via Thunderbolt / USB 4, while the iPad Pro 11 (2nd Gen) is charged via USB-C.

Conclusion

The Apple iPad Pro 11 (2021) and the iPad Pro 11 (2020) feature the same design, along with the same rear camera, battery, audio capabilties, colour options and display, so for some, there will be no need to upgrade and you could save yourself some money opting for the older device if the newer features don’t matter too much to you.

Naturally there are some differences though. These differences come in the form of 5G capabilities on the third generation iPad Pro 11, along with the new M1 chip, RAM options, extra 2TB storage option, new front camera and Thunderbolt charging. If they are all important to you, the third gen model is likely worth upgrading to, or choosing over the 2nd gen model but make sure those upgrades are worth spending the extra cash for you.

Writing by Britta O’Boyle.

New iMac 24-inch (2021, Apple M1) vs iMac 27-inch (2020. Intel): Which is the best iMac for you?

(Pocket-lint) – Apple has revealed its new iMac – available in a single 24-inch size, it brings Apple’s own M1 processors to the iMac lineup as well as a new, thin-bezel design and seven colour finishes. 

Here we’re pitching it alongside the 2020 27-inch model featuring Intel processors. We’re expecting this version to be replaced by a new-style, Apple M1-powered model in due course, perhaps with a 32-inch size – certainly, it’s set to be bigger than the 27-inch size we believe. That model will probably have an upgraded Apple Silicon processor, maybe the M2. 

The old 2019 21.5-inch iMac model seems to still be available, but we suspect Apple will just be selling off old stock. 

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Design

  • 2020 iMac: Familiar aluminium design with a black display surround
  • 2021 iMac: New thinner design, seven different colour finishes

The iMac 2021 takes the iMac design up a level. It’s still very recognisable as an iMac and has the same ‘strip’ under the display, but is significantly thinner, without the bulge around the stand. There are also much thinner bezels with a white surround instead of black. 

Crucially the 2021 iMac is now available in seven different colour finishes, however, not all are available to all buyers. There are two different models with very small differences. Primarily this is in the graphics, which we’ll come onto shortly, and two additional USB-C ports on the higher-end model. But whereas the ‘two ports’ model is available in four finishes, the more expensive ‘four ports’ model is available in all seven. 

The 2019/2020 iMac retains the familiar aluminium design with a black display surround. 

Apple

Displays

  • 2020 iMac: 5K 27-inch display
  • 2021 iMac: 24-inch 4.5K display

The older 2020 iMac features a 5K 27-inch display which has been in use for several years – as we’ve said above we expect it to be replaced by a larger model at some point soon, perhaps 32-inches. The new 2021 iMac introduces a 24-inch 4.5K display with smaller bezels than the 27-inch. 

The 2019 21.5-inch iMac still appears to be available, though expect it to go end-of-life soon. 

Apple

Processor and graphics

  • 2020 iMac: Various Core i5/i7 options topped out by 3.6Ghz 10-core Core i9-10900K, AMD Radeon Pro graphics
  • 2021 iMac: 8-core Apple M1 processor with 7 or 8 core graphics

The 2020 iMac is available with Intel’s 10th Generation Core i processors (Comet Lake) in 6- and 8-core variants of the Core i5 and i7. You can also upgrade to the range-topping 3.6Ghz 10-core Core i9-10900K that’ll Turbo Boost to 5GHz. We had this in our review model and as you’d expect, it absolutely flies.

For the 2021 iMac, both two-port and four-port models have an 8-core Apple M1 processor under the hood. The graphics are where things differ slightly, with 7 or 8 core graphics respectively. The graphics options on the 2020 Intel iMac are varied, with several AMD Radeon Pro options, maxxing out at the AMD Radeon Pro 5700 XT with 16GB of GDDR6 memory. 

Storage and peripherals

  • 2020 iMac: dual USB-C/Thunderbolt 3, four USB-A ports and an SD card slot
  • 2021 iMac: Dual Thunderbolt/USB 4 ports, extra pair of USB-C ports on four-port model
  • All iMacs come with a Magic Keyboard and Magic Mouse, 2021 iMac available with Touch ID version of Magic Keyboard

The two-port 2021 iMac gives you dual Thunderbolt/USB 4 ports, while the four-port version gives you two additional USB-C ports. 

There are stacks of storage options on the 2020 Intel iMacs and you can specify up to a huge 8TB of storage, On the 2021 M1 iMacs though, things are a little more limited – we know the M1 chip is currently limited to 2TB of storage, and you can specify this on the four-port version. On the two-port version you can only get up to 1TB of storage. 

The 2020 Intel iMac has two dual USB-C/Thunderbolt 3, four USB-A ports and an SD card slot. So the USB-A and SD slots are gone on the 2021 version. The headphone jack moves from the rear on the 2020 model to the side on the 2021 iMac and the Ethernet port moves to the power brick (yes really), as part of the magnetically attached power cable. 

All iMacs come with a Magic Keyboard and Magic Mouse, but the high-end four-port 2021 iMac has a special Magic Keyboard with Touch ID. You can also upgrade the standard Magic Keyboard on the two-port version to the Touch ID model. 

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Verdict

The 2021 24-inch iMac is a clear step forward, but while it clearly supercedes the 2019 21.5-inch iMac, it’s not a complete replacement for the 2020 27-inch model. That’s because of the storage, processor and graphics options available on that model – and the power of the high end Core i7 and Core i9 options. 

We expect there to be a new larger iMac this year to replace the 27-inch model as well, probably with a new M2 processor. 

Writing by Dan Grabham.

how-to-preorder-the-new-ipad-pro-with-the-m1-processor

How to preorder the new iPad Pro with the M1 processor

Apple announced a 2021 refresh to its iPad Pro lineup, which now includes the same powerful and efficient M1 processor that’s in its MacBook Air, Pro, and Mac mini computers. Both the new 11-inch and 12.9-inch models will feature the chip, as well as a Thunderbolt port and optional 5G support. The display on the larger tablet has received a particularly big boost, jumping to a Liquid Retina XDR Mini LED screen. My colleague Monica Chin has gone deeper on more of this year’s big improvements, but I’m just here to tell you when you’ll be able to buy them and how much it might cost.

Before the pandemic, it was common for preorders to begin shortly after a product’s announcement. Alas, things have changed. If you have your eye on the new iPad Pro, you’ll need to come back on Friday, April 30th, to place your order. (The links below currently lead to the correct pages on Apple’s site, but there won’t be any “buy” buttons available.) The 11-inch iPad Pro starts at $799 for 128GB of storage and Wi-Fi connectivity. The model with LTE and 5G support costs $200 more. If you want the big 12.9-inch iPad Pro, that model starts at $1,099 and comes with 128GB of storage.

Your purchase won’t ship until the second half of May. That doesn’t mean you can’t take a gander at Apple’s site right now to see all of the specs and configure the iPad Pro of your dreams. We’ll update this post once the buying links are live.

iPad Pro (2021, 11-inch, M1, Wi-Fi)

  • $799

Prices taken at time of publishing.

Apple’s latest 11-inch iPad Pro has the M1 processor, a Thunderbolt 4, and the option to add 5G and more RAM. It starts at $799 for the 128GB Wi-Fi version, going up from there. The cellular model starts at $999.


  • $799


    at Apple

iPad Pro (2021, 12.9-inch, M1, Wi-Fi)

  • $1,099

Prices taken at time of publishing.

Apple’s new 12.9-inch iPad Pro features an M1 processor, as well as a new Liquid Retina XDR Mini LED screen. It costs $100 more for the base configuration this year, starting at $1,099 for a 128GB Wi-Fi-enabled tablet. It starts at $1,299 if you opt for cellular service.


  • $1,099


    at Apple