why-epic-is-burning-its-own-cash-to-cook-apple

Why Epic is burning its own cash to cook Apple

Illustration by Alex Castro / The Verge

Epic Games didn’t sue Apple to get a big payout, but that’s because the lawsuit itself is an investment. And to rewrite Apple’s rules, Epic is spending a fortune.

The reason Epic’s Fortnite got thrown out of the Apple App Store was that Epic rogue-updated Fortnite to offer a payment mechanism that bypassed Apple’s 30 percent cut of all in-app transactions. Apple booted Fortnite for violating its rules. Epic threw an… epic… hissy fit about this, culminating in the trial starting this week. While Epic has cobbled together an alliance called the Coalition for App Fairness — along with Spotify, Match Group, Basecamp, and Tile — there’s one more tech behemoth in play. Epic Games Store runs on Amazon Web Services. So does Fortnite itself.

The fight with Apple echoes Epic’s tactics elsewhere. The Epic Game Store is a clear challenge to Valve, which has an iOS-like store called Steam that also takes a 30 percent cut of sales. In a basic act of moral consistency, the Epic Game Store contains — in addition to games by other developers — other game stores. It also takes only a 12 percent cut of sales. Just last week, Microsoft announced it would cut its take on PC games to 12 percent to match Epic, from 30 percent. (It also filed a letter of support for Epic in the current case.)

Epic CEO Tim Sweeney said in 2019 that the Epic Game Store’s hardball tactics against Valve will continue until either the store is profitable or Valve lowers its cut. Epic will torch an estimated $593 million by the end of 2021 on the Epic Games Store, according to court documents in the Apple case. At many companies, losing this much money would be a problem, but that figure is only slightly more than Epic’s Fortnite revenue from April 2020, which was $400 million that month.

Fortnite pretty much prints cash because the video game industry has hit on a business model that almost no other part of the entertainment industry can match: in-app payments. For Spotify, it’s not a fatal problem to dodge the App Store and its cut. I just go to a desktop computer, enter my credit card information, and — thanks to recurring billing — I’m done.

Fortnite is different, and it’s why a video game company is leading the effort to challenge the App Store payment rules. In Fortnite, if I want to buy a sweet dance move, I spend Epic’s V-Bucks to do it. The store refreshes every day, so if I want the new hotness, I need to act immediately. (There’s also a seasonal pass and a recently-introduced monthly subscription, but these do not seem to be as explicitly geared toward impulse buys.) Last year, in-app purchases were estimated to account for 40 percent of all gaming revenue.

Epic’s position gets weirder. Part of the story will involve people who imprinted on Neal Stephenson like ducklings, but before we get there, let’s run down what we know about the economics of Fortnite and the Epic Games Store to get a rough sense of how much money is in play.

It’s true that Fortnite is free to download, but in-app purchases more than make up for that. In 2019, Epic Games had revenue of $4.2 billion, with earnings of $730 million. (We know this because Epic, a private company, sold a stake, and those meddling kids at VentureBeat got a hold of numbers as a result.) Epic’s 2020 numbers are forecast at about $5 billion in revenue, with $1 billion in earnings, according to VentureBeat; in the court documents, Epic’s total 2020 revenue is projected at a mere $3.85 billion. In the two years Fortnite was available in the App Store, iOS customers alone accounted for $700 million in revenue for Epic, according to the court documents.

“Epic is in a fortunate position because Fortnite is the most popular game in the world,” says Christopher Krohn, an adjunct associate professor of marketing at the University of Chicago’s Booth School of Business.

Apple’s revenue split from digital purchases is a little complicated — it’s got special rates for small developers, for instance — but in Epic’s case, Apple gets 30 percent of all in-app purchases. That’s in line with Minitel, the French pre-internet, which also had a 30 / 70 split for third-party content, says Bill Maurer, a professor of anthropology at the University of California Irvine who specializes in payment processors. Frankly, it looks like a carrier fee.

“At some level, Apple’s being greedy, because it doesn’t depend on this revenue,” says Michael Cusumano, a distinguished professor of management at MIT’s Sloan Business School. “It’s rolling in money from the iPhone itself.” On March 28, Apple reported its quarterly earnings — almost $24 billion in net income, riding mostly on strong sales of the iPhone and Mac; the previous quarter was a blowout for the company, with revenue of more than $100 billion.

Greed isn’t illegal. It’s also probably what’s motivating Epic, despite its CEO’s bluster. Epic wants to build something called the “metaverse,” an online haven where superhero IP owned by different companies can finally kiss. (The idea is based on Snow Crash, a 1991 book by Neal Stephenson.) The revenue potential here is the kind of thing that sends VCs into thinkfluencing fever dreams.

Fortnite is already a hangout space, one where IP from Marvel and DC can legally interact. Add to that the Unreal engine, which fuels a number of games as well as shows such as Disney’s The Mandalorian, and its other developer tools, and you’re looking at what could potentially be a piece of a metaverse. Should Fortnite, the Epic Games Store, or another Epic offering underpin a major chunk of a metaverse, the amount of money Epic is torching on its store and these lawyers will look like a wise investment against the fuckload of money it stands to make.

You can see why they might not want to cut Apple — or Valve, or Google, or anyone at all — in at 30 percent.

Look, I’m going to pop my popcorn and, as Sweeney put it, “enjoy the upcoming fireworks show” at the trial. I don’t think the outcome will matter much, since any verdict is going to get appealed immediately. But at the very bottom, it seems obvious that Epic’s position is the same as Apple’s: greed is good. Forget the fight to own the metaverse. The real world belongs to Big Tech, and we’re just NPCs who drop loot for the corporate players.

federal-covid-19-vaccine-website-launches-with-spanish-language-version

Federal COVID-19 vaccine website launches with Spanish-language version

The Biden administration’s version of a COVID-19 vaccine-finding website launched today, along with a Spanish-language version, text messaging tool, and phone hotline.

The new website, vaccines.gov, is a new version of VaccineFinder, a site run through a partnership between Boston Children’s Hospital and the Centers for Disease Control and Prevention. VaccineFinder was originally created during the 2009 swine flu outbreaks and has hosted COVID-19 vaccine information for the past few months.

The new version has the same features as the old site. It lets people locate sites offering COVID-19 vaccines nearby, shows which vaccines are on offer at each location, and says if the vaccines are in stock or not. “In stock” does not necessarily mean there are appointments available, just that the site has shots on hand. People cannot make appointments directly through vaccines.gov — the website directs them to the vaccination site’s registration system.

There is now also a Spanish-language version of the site, found at vacunas.gov. There are few COVID-19 vaccination resources available for people in the US who do not speak English. Limited access to non-English vaccine information is the subject of a new federal civil rights complaint filed by the National Health Law Program. In 11 states, health departments have no non-English information available on their websites, a Type Investigations report found.

Along with the website, the Biden administration is launching a text messaging tool and phone line to connect people with vaccination sites. The phone line will be promoted in rural areas without reliable internet, Bloomberg reported. Older adults and other groups not comfortable using the internet struggled to sign up for vaccination appointments early on in the US vaccine campaign.

The rate of COVID-19 vaccinations in the US is starting to slow now that most people who were eager to get vaccinated have already received shots. The next step is reaching people who aren’t going to actively seek out a shot, or who may have questions about it. Over 100 million people in the US are fully vaccinated, as of April 30th.

30-apple-music-tips,-tricks-and-features

30 Apple Music tips, tricks and features

Since its launch in 2015, Apple Music garnered 72 million subscribers by the end of 2020 and even more impressively (depending on who you ask) racked up a five-star review from us.

Five iOS updates and a couple of hefty interface refreshes later, the arrival of the splendid HomePod Mini (despite the discontinuation of the original HomePod) means there’s no better time to get fully acquainted with the ins and outs of Apple’s music streaming service. You won’t get far with Apple’s little smart speaker if you don’t, at any rate – and there’s so much to enjoy. 

Whether you’re on the free three-month trial or already a subscriber and regular user, we’ve pulled together some key tips, tricks and features to make sure you get the utmost from Apple Music.

  • Read our Apple Music review

Set-up

1. How to unsubscribe

Sure, this is something of a negative note to start on – but if you’re signing up for the three-month Apple Music free trial and don’t want to commit to paying for the service afterwards, you can opt out straight away.

To do this, click on your profile icon in the top right corner of the screen in the For You tab, hit View Account, then View Apple ID and sign in to your iTunes account.

Next, tap Subscriptions halfway down the page. Here you can ‘cancel’ your free trial so it won’t automatically renew – don’t worry, you can still use it free for the three months. This is also how to select your subscription choice in future. Savvy. 

2. Bulk unfollow artists

When you sign up to the Apple Music service, Apple will take the liberty of ‘following’ any artist already in your library as part of its Connect feature. This means your Connect section (now relegated to the Made For You tab) will be full of new and seemingly never-ending content from these artists. This may not be what you’re after, especially if you once bought Baby Shark (for a kid’s party or something. We don’t judge). 

It’s on by default, but you can switch it off by tapping the profile icon, then clicking on ‘Notifications’ (to see the artists you supposedly ‘like’) and then sliding the ‘New Music’ and ‘Show in Library’ buttons to ‘off’. Now you can make sure you only hear from the artists you really like.

3. Sign in to iCloud Music for extra features…

You might want to enable iCloud Music Library to get the most from Apple Music if you’re using an iPhone or iPad. A number of features are only available with iCloud Music activated – most notably offline listening. In your iPhone/iPad, go to Settings > Music and toggle iCloud Music Library on.

4. Or don’t…

This can present some problems to users with a big existing library, especially if you have your own playlists. Apple will match these with its own tracks so you can listen offline – but it may not always get the right version. So if you’re precious about your existing downloads (and rightly so), you may want to turn off iCloud. To do this, simply toggle the iCloud Music Library option off.

5. Or have iCloud Music on mobile only

If you have a big existing music library and you’re not sure about Apple matching it for access on your mobile, you can turn this feature off on your computer but leave it on for your mobile. This way your existing library is left alone but you can still have offline tracks on the Apple Music mobile app. Turn off iCloud Music Library on your Mac by going to Preferences > General, then unchecking iCloud Music Library.

6. Multiple devices

The Apple Music Individual Membership plan, yours for £9.99 per month, can be associated with up to ten devices, five of which can be computers. You can only stream on one device at a time, as is the case on Spotify, Tidal and other services.

7. Multiple devices at once

If you want to listen to multiple devices at the same time then you’ll need a Family Membership. This gives simultaneous streaming access for up to six different people for £14.99 per month.

Interface

8. View album information for now-playing track

One slightly hidden feature is viewing the album of the track that’s currently playing. You can do this in two ways. The easiest way is to tap on the artist and album name at the top of the now-playing window. A pop-up will appear asking if you want to ‘Go to Album’ or ‘Go to Artist’. Click on the Album option.

The second, slightly longer method is to tap the three-button icon in the bottom corner of the screen, then tap ‘Show Album’ on the pop-up menu. That’ll take you there.

9. View artist page

Same as above, but select ‘Go to Artist’.

Or, if you’ve used the longer method: once you’re transported to the album page, click the artist’s name (highlighted in that pinky-red text). For both methods, you’ll be taken to the artist’s landing page where you can see all their music and related content (such as new releases, playlists they’re featured in, bio, and similar artists).

10. Explicit tracks

If you were wondering what that little ‘E’ was next to certain tracks, it doesn’t stand for exclusive, it’s for explicit. So prepare your ears (or your child’s). 

Organising your music

11. Optimise your storage

This one is a no-brainer. Because why fill up your phone’s storage space with music you’re not listening to? The Optimise Storage feature in Apple Music will automatically delete downloaded songs if storage is running low and you haven’t listened to them in a fair while.

It’s a neat, simple feature that keeps your phone free of music you don’t need. And once you’ve toggled a button, you’re all set. It works when you’re low on storage. To set it up, open the Settings menu on your iPhone, scroll to Music, then Optimise Storage. Boom.

12. Offline music

You can save tracks, albums and playlists to your phone for offline playback (when you don’t have an internet connection) if iCloud Music is enabled (see point 3).

You can only download music that’s been added to your library. If there’s a ‘+’ icon next to a song, that means it isn’t added to your library. Tap it to add. It’ll then transform into a cloud icon, meaning it’s not been downloaded yet. Tap the cloud to download.

You can identify the songs downloaded on your device as they won’t have any icon next to them.

13. Viewing offline music

No mobile or network coverage? Simply select the Downloaded Music category in the Library tab to only see the music stored on your phone for offline listening.

Remember: this is both downloaded songs and playlists from Apple Music, as well as your own music files physically stored on the phone.

14. Sort songs alphabetically by artist (or however you’d prefer) 

Want to sort your music library alphabetically by title instead of by artists (the default setting)? In the Library tab, select Songs and tap ‘Sort’ in the top right corner. Then select Title, Recently Added or Artist in the pop-up menu. Hey presto.

15. Shuffle and repeat

Wondering where the shuffle and repeat icons have gone? On the Now Playing screen, you’ll see them right underneath the track and artist, next to ‘Playing Next’. 

Music curation

16. Love tracks (or don’t)

Much of Apple Music’s draw is centred on the For You tab, where you’ll find recommended albums and artists based on the music you like. To give Apple’s algorithms a steer, you need to tap the Love (heart) icon on the pop-up menu for every song (or album) you like.

There’s now also a Dislike option right next to it (with a thumbs-down icon) to tell Apple songs you don’t want it to recommend. You can do this for whole playlists, too.

17. Adjust the EQ

You can use Apple Music to change the way music sounds on iPhone with EQ settings, volume limit options and Sound Check. Simply go to Settings > Music > EQ to choose from an exhaustive list of presets. To normalise the volume level of your audio: go to Settings > Music, and toggle on Sound Check. 

18. New music

Need to find new music? Click on the Browse tab and you’ll find a section called New Music dedicated to the latest releases, albums, playlists, music videos and more.

In Browse’s Playlists section, you’ll find curated playlists from the likes of Pitchfork, NME and Sonos, as well as playlists for your every mood and activity.

19. Browse new music by genre

Tailor to your musical tastes even further by going to the Genres section and filtering music by, you guessed it, genre.

You can filter playlists by genre, too, in the Playlists section.

20. Use built-in Shazam

Here’s a bit of insider knowledge: Shazam is built right into iPhones, even without a download of the app. This nifty tool can help you figure out what songs are playing when you’re in the car and can’t scrutinise your screen (do not scroll and drive), or while watching shows or movies.

If you’re trying to put a name to a song, simply tap the Shazam button on your iPhone, iPad or iPod touch. And here’s the best bit: the app will identify the music you’ve captured and save it to your library.

To use this feature, open the Control Center in your device’s Settings and add the Music Recognition icon to your ‘Included Controls’ – if music recognition is enabled on your device, you’ll be able to swipe up and see the Shazam icon from your iPhone’s lock screen. Now, tap this Shazam music recognition button to swiftly identify what’s playing around you.

Radio and TV

21. Create your own radio station

You can play an Apple-curated selection of music based on a certain artist or track. Simply click on the three dots on an artist or a track and select Create Station from the pop-up menu to listen to related music. Tap the ‘love’ icon on subsequent songs to tell Apple to keep playing more songs like it.

22. Listen to live radio on Apple Music

Apple Music subscribers can now tune in to not one but three live radio stations: Apple Music 1, Apple Music Hits, and Apple Music Country. Click on the Radio icon at the bottom of the home screen, then scroll down to Apple Music 1, Apple Music Hits, or Apple Music Country to tune in live, see upcoming shows, and listen to previously aired shows on-demand.

23. Listen to broadcast radio

You can also tune in to your favorite broadcast radio stations, including your local ones. To do this, go to Search, search for the radio station by its name, call sign, frequency, or nickname, then tap or click the radio station to listen to it live. And don’t forget, you can also ask Siri to play a radio station by name.

24. Play music videos on Apple TV

Apple Music makes it easy to watch music videos on Apple TV. There’s actually a Videos screen in the Apple Music app that includes the hottest new music videos and video playlists, and it’s accessible right from the app on your Apple TV. To use it, open Music on Apple TV and swipe to Videos. Then, swipe down to see a menu of video categories. Depending on the video, you can add it to a playlist or your library or remove it from your library.

More features

25. Share your listening history with your friends

Fancy sharing new sonic discoveries with your friends? You can do it by creating an Apple Music profile within the app. Then, if your friends subscribe and create a profile, you can see what they are listening to, too. 

To create a profile, tap Listen Now and, in the upper-right corner of this screen on your iPhone, tap the photo icon. (On an Android device, tap the More button, then tap Account). Now, tap See What Friends Are Listening To. Follow the onscreen prompts to create a username, find and follow friends, share playlists and more.

You can also control what you share (nobody needs to know all of your listening habits, right?) hide certain playlists, block or unblock users or follow your friends’ accounts.

26. Siri + Apple Music = clever

You can use voice control to play your music, whether you’re on your iPhone or Apple Watch ( for instance: “Hey Siri, play AC/DC”). But it’s actually even cleverer than that. You can start a radio station by saying “play AC/DC station”.

Apple Music can also play by date, popularity and release date, so “play the number one hit from April 1988”, “play the top songs by AC/DC” or “play the newest song by AC/DC*” all work. It can be a little hit and miss at times, but it’s worth experimenting with all sorts of commands.

(*other bands are available. They’re not as good, though)

(Image credit: Apple)

27. Siri + Apple Music + HomePod Mini = cleverer

Siri voice commands and Apple Music are the key ingredients to a great Apple HomePod Mini speaker experience, so if you’ve bought yourself a new HomePod Mini, you can ask it all sorts of questions to get your favourite tunes playing. Start off with “Hey Siri, play something I like” and it’ll use your Apple Music profile to create a personalised radio station of songs you know and like.

  • Amazon Echo vs Apple HomePod Mini: which is the best smart speaker? 

28. Turn off Listening History for Apple HomePod Mini

If you have a HomePod Mini, you might not want your kids or that friend who only loves country music messing up your carefully curated For You recommendations when they start shouting out song requests.

Keep your Apple Music profile separate from what the Mini’s been playing by firing up the Home app (which you should’ve downloaded when setting it up), head to the Details section and switch ‘Use Listening History’ to off.

29. Wake and stream

Want to wake up to the sound of your favourite song? When setting an alarm in your iPhone’s Clock app, tap Sound > Pick a song (under the Songs section) and then choose a track from your Apple Music library.

30. Lyrics

You can karaoke! Scroll up from the now playing screen, and lyrics (where available) will appear. Alternatively, tap the Lyrics tab in the pop-up options menu.

Since iOS 12, searching for songs by lyrics is a thing, too. Just start typing lyrics in the search box and voila – you’ll get the song you’re looking for (or at least suggestions for what it could be).

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