Intel’s marketing snafus are the gifts that keep on giving. iThinkDifferent reported Wednesday that the company has started advertising “the world’s best processor,” by which it means the Core i7-1185G7, in “a thin and light laptop.” The only problem is that the ad features a MacBook Pro, which doesn’t come with an 11th Gen Core processor.
(Image credit: ChromiumMoon / Intel / Reddit)
Reddit user “ChromiumMoon” shared a picture of the ad in question to the /r/Mac subreddit on Wednesday. Other commentators were quick to point out that the photo also shows an iPhone next to the MacBook Pro, and that the person using the laptop is wearing Beats headphones, so the entire image is filled with Apple products. It is in fact a Getty Images stock photo that also features a Magic Mouse in the uncropped version.
It is unlikely that Apple will be releasing a MacBook Pro with the Core i7-1185G7 in it, because the 13-inch MacBook Pro was one of the first Macs to switch over to Apple’s custom silicon when the M1 chip debuted in November 2020.
It’s not impossible — Apple still offers the MacBook Pro 16″ with Intel processors, and if the company doesn’t have a chip with support for more than just two Thunderbolt 4 ports ready, it could use an 11th Gen Core processor while it works on the M1’s successor.
Two people who regularly predict Apple’s plans, analyst Ming-Chi Kuo and Bloomberg reporter Mark Gurman, have both said the company is looking to release a redesigned MacBook Pro lineup this year. Gurman specifically described them as “Apple’s first high-end laptops to move away from Intel Corp. components.”
So someone at Intel simply grabbed a stock image, slapped the promotional text over it, and sent it off to appear in the company’s marketing without realizing the laptop in the image had nothing to do with their product.
Normally that kind of mistake would hardly be worth mentioning. But it takes on a new light given that Intel has recently used some less-than-honest benchmarks to criticize the M1, extolled the virtues of PCs on social media, and hired Justin Long to go from saying “I’m a Mac” to saying “I’m a Justin” in a series of promotional videos.
Apple has not been spared the effects of the ongoing global component shortage, according to a new report in Nikkei. The publication says that some production of MacBooks and iPads has been delayed, with “a portion of component orders” pushed back to the second half of 2021.
The issue with MacBooks is said to be related to the ability to mount certain components on circuit boards ahead of the device’s assembly. Delayed iPad production, meanwhile, is apparently because of a shortage of displays and display components. Bloomberg reported earlier this week on how the squeezed supply of display drivers is causing a bottleneck across the entire tech industry.
Nikkei didn’t state which MacBook or iPad models would be affected, nor whether the postponed production was for existing devices or yet-to-be-announced updates. Apple is widely expected to launch new versions of the iPad Pro this year, as well as continuing the transition to deploying its own processors across the entire Mac line. Analyst Ming-chi Kuo recently said that a new 12.9-inch iPad Pro with a Mini LED display would go into mass production this month.
iPhone production is said to be unaffected so far, though two sources described component supply as “quite tight.” Nikkei says the shortage “remains a supply chain issue for Apple and has not yet had an impact on product availability.”
Apple is officially opening up its Find My tracking network to third-party companies (as it had promised last year.) Now, any hardware manufacturer can add software-side support for Apple’s localized network to track missing items — so long as they play by Apple’s Made for iPhone (MFi) accessory rules.
The first wave of items that can now be tracked starting today include VanMoof’s S3 and X3 e-bikes, Belkin’s SoundForm Freedom True Wireless Earbuds, and the Chipolo One Spot tracking tag — all of which can now rely on Apple’s crowdsourced Bluetooth network (which encompasses millions of iPhones, iPads, and Macs).
Users will be able to add those devices to the updated Find My app starting today and can track them through that app much in the same way that they’d track any missing Apple product.
Chipolo’s Find My-compatible One Spot tracker.
Apple says that third-party devices looking to add support will have to apply through the company’s MFi program for authorized accessories and “adhere to all the privacy protections of the Find My network that Apple customers rely on.” Approved products will sport a new “Works with Apple Find My” badge to let customers know that they’re compatible with Apple’s network.
Additionally, Apple announced that it’d be offering a chipset specification for third-party hardware companies to integrate with the Ultra-Wideband systems in Apple’s more recent phones for even more precise tracking in the future. Apple has also long been rumored to be working on its own AirTags product, which would offer similar UWB-based tracking.
Sennheiser is introducing some new mics for creators to use on consumer-level cameras and phones, including an update for its popular camera-mounted MKE 400 shotgun microphone and new phone-friendly lavaliere microphones.
The updated MKE 400 shotgun microphone looks to be an upgrade in many ways from the previous version — it’s got a new design, which incorporates a windscreen (it also comes with a furry wind sock), a built-in headphone port, and, blessedly, can automatically turn on or off with your camera. It also now comes with a free wind blocker for when it gets really breezy. That should help reduce the number of times you finish recording, only to realize that you didn’t actually capture the audio you were hoping for (something I’ve absolutely done before).
The updated MKE 400, with a built-in windscreen.Image: Sennheiser
The previous version of the MKE 400.Image: Sennheiser
It’s also now designed to work with mobile devices like phones or tablets; it comes with both a standard TRS cable meant for DSLRs or mirrorless cameras, as well as a TRRS cable that should work when plugged into a phone’s headphone jack. Or, more likely, a 3.5mm to USB-C or Lightning adapter. With the microphone’s built-in headphone jack, you should even still be able to monitor when shooting with a phone (or with a camera that only has a mic-in and no headphone out).
The TRS and TRRS cables will make it easy to use the microphone with both phones and cameras.Image: Sennheiser
The new features should help make Sennheiser’s microphone a more compelling competitor to Rode’s latest mics — the older version of the MKE 400’s lack of auto on/off and comparatively outdated design made it a tough sell when compared to something like a Rode VideoMic Pro. It’s nice to see Sennheiser catch up with the rest of the market.
All the upgrades to the MKE 400 do come at a bit of a cost in the battery department, though: Sennheiser estimated that the old MKE 400 would last 300 hours off a single AAA battery, while the new version only advertises 100 hours of use off of two AAAs. The mic still retails for the same $199.95.
The USB-C version of the XS Lav.Image: Sennheiser
Meanwhile, Sennheiser’s new XS Lav mics are meant to be worn on a shirt collar or lapel and could be useful for creators looking to get better audio, but who don’t want to use a large shotgun-style microphone. The clip-on mics comes in two versions: one with a 3.5mm TRRS plug, and one with a USB-C plug for dongle-free use with phones or computers. Sennheiser had previously made a lavalier mic for iPhones that plugged in via Lightning, but it seems like to be no longer widely available. (You can find one that mysteriously looks just like it at Apogee.)
The USB-C version should be the most widely-compatible, as it’ll be useful for both Android phones and single-audio-port computers (plugging it into a combination headphone jack on, say, a MacBook would make it difficult to use headphones, but you could use the USB-C port instead). iPhone owners will want to look at the XS Lav with the 3.5mm connector, though an adapter will be required.
The 3.5mm version costs $49.95, and the USB-C version costs $59.95 — both are less expensive than the $79 Rode smartLav Plus.
Both the MKE 400 and XS Lav USB-C can also be purchased as part of a “Mobile Kit,” which adds $30 to the price and includes a tiny tripod and phone clamp mount.
The new Apple TV is said to boast support for 120Hz frame rates – a capability you won’t find on any current Apple TV models. Details are thin on the ground, but the development could herald smoother gaming and a more responsive user interface.
According to 9to5Mac, the beta version of Apple’s upcoming tvOS 14.5 software contains multiple references to ‘120HZ’ and ‘supports 120Hz’ – the current Apple TV 4K set-top box is limited to 4K@60Hz resolution.
There have been rumours of a new Apple TV launching as soon as this month for some time. Recent leaks have tipped Apple’s next set-top box for a redesigned Siri remote control, HDMI 2.1, spatial audio, improved Apple Arcade integration and a speedier A14 Bionic chipset.
This latest development adds weight to the rumour that the new Apple TV will double up as a top-tier games console. In fact, some analysts claim Apple’s next set-top box could give the likes of the PlayStation 5 and Xbox Series X (both of which offer 4K@120Hz support) a run for their money.
Given that most of the best gaming TVs already support 120Hz and HDMI 2.1, it could be that the forthcoming flagship Apple TV is upping its gaming game, so to speak.
The new Apple TV isn’t the only Cupertino-designed device tipped for a higher refresh rate either. The iPhone 13, which is expected to break cover in September, is said to use a range of LTPO displays with 120Hz support.
The Apple TV 4K hasn’t been updated for more than three and a half years, which is an eternity in technology. But 9to5Mac reports that the new tvOS 14.5 beta references support for 120Hz refresh rates — a capability that no currently available Apple TV models have — which could indicate Apple is working on a new version of its set-top box.
While it’s not clear what Apple may use a 120Hz refresh rate for in a new Apple TV, one of the more intriguing possibilities is for smoother gaming, like what’s offered with 120Hz support on the PlayStation 5 and Xbox Series X. Apple has been showing increased interest in gaming as of late, so it wouldn’t be too much of a surprise if the new Apple TV had more gaming-focused features.
For example, Apple just added a bunch of new games to its Apple Arcade gaming subscription service, which lets you play games on the iPhone, iPad, Mac, and Apple TV and carry your progress across platforms. And the iOS 14.5, macOS 11.3, and tvOS 14.5 betas also all include support for the PlayStation 5’s DualSense controller and the Xbox Series X controller — presumably, that support will carry over to the final software releases.
The rumored 120Hz support for Apple TV would also line up with a Bloomberg report from December, which said Apple was working on a new Apple TV for sometime this year with a “stronger gaming focus.” (That report also said the new set-top box would have a redesigned remote, which will hopefully be easier to use.) While we don’t know exactly when Apple will announce this rumored device, or if it will announce it at all, if you’re in the market for a new Apple TV, you might want to wait just a bit.
If you had to choose: would you choose a sharper screen on your smartphone, or a smoother-scrolling one? This year, budget phone buyers may be asking themselves that question: the OnePlus Nord N100, Moto G50, and the new Samsung Galaxy F12 and M12 all refresh their screens 90 times per second (which is good!) but with a lower-than-optimal screen resolution of 720p. That’s the same resolution as a Galaxy Nexus from 2011.
Compared to your average iPhone, that’s a paltry number of pixels. Since the iPhone 4 debuted in 2010, every Apple handset has offered at least 326 pixels per inch (PPI), enough so you can’t make out those individual pixels with the naked eye at typical viewing distances. (The marketing term is “retina display.”) Here, the PPI would be more like 270.
And yet Apple has never offered an iPhone with a high-refresh-rate screen, which we’ve often found to be one of the most desirable features on high-end and mid-range smartphones since it makes everything you do (not just games) feel much smoother. (Apple might make it happen later this year.)
But the Galaxy F12 and M12, the OnePlus and Moto all show that high-refresh doesn’t need to be a high-end feature at all, or even a $300 one like we recently saw with the OnePlus Nord N10 5G. The Samsung phones in particular cost under $150 each, as long as you’re willing to sacrifice pixels to get there.
In other ways, the 9,999-rupee handsets seem like they might be decent picks too: they’re based on the same basic platform as the Galaxy A12 and its four-camera array, but with a larger 6,000mAh battery that dwarfs many others on the market. You get a sidemounted fingerprint sensor. Just note while its 8nm Exynos 850 processor might sound shiny and new, it’s not comparable with Qualcomm’s recent 800-series Snapdragon chips. It’s closer to 2019’s Snapdragon 665 in performance.
It’s not clear whether either of these phones will come to the US quite yet. The OnePlus Nord N100 already has, and the G50 launched in Europe late last month.
The LG V30.Photo by Amelia Holowaty Krales / The Verge
The US smartphone market just got more boring
If you’re reading this on a phone, chances are, LG didn’t make it. The Korean tech giant has been losing money and market share with its smartphone division for years, so it wasn’t a surprise when it finally announced plans to pull the plug today. You could be forgiven for shrugging.
But LG deserves to be remembered as more than just an also-ran. Its phones were rarely big hits, much less often the kind of polished product we’d ever recommend to most over its competitors. Despite this, LG did introduce several features and innovations that the phone world would be worse off without. The company was the first to put ultrawide cameras on its phones, for example, and it pioneered the kind of all-screen, no-button smartphone designs that dominate the market today.
And particularly in the US, where Android competition is extremely low, the loss of LG will only further entrench the Apple-Samsung duopoly at the high end. LG is the third-biggest phone vendor in the US, with roughly 10 percent of market share, although much of that was midrange prepaid devices sold through carrier stores. LG might not have been at the top of your smartphone shopping list, but if you live in the US, that list just got a lot more boring.
The LG Velvet in its Dual Screen case.Photo by Sam Byford / The Verge
LG did have some claim to being a tastemaker in the pre-smartphone world. Its Chocolate and enV phones were stylish devices that helped LG expand its brand recognition around the world. But after the iPhone and Android changed everything, LG struggled to adapt. I’m duty-bound here to mention the original LG Prada, which had a capacitive touchscreen and was technically announced just before the iPhone, but its true legacy is mostly people pointing that out in online comments.
LG’s early Android phones weren’t impressive. The 2011 Nitro HD, for example, was its first splashy flagship device in a long time, but it was saddled with outdated, clunky software and poor battery life. Its successor, the Optimus G, represented a degree of refinement, and by the time the G2 came along in 2012, LG’s new G-series was a fairly credible alternative to the likes of Samsung or HTC. The G2 was one of the first flagship smartphones to attempt to cut down on bezel size, for example, and LG made on-screen buttons a core part of its design long before most others.
It was also around this time that LG found a new partner in Google, releasing two Nexus phones in a row. The 2012 Nexus 4 was built around the guts of the Optimus G, and it had its fans despite its crippling lack of LTE, weak battery life, and unimpressive camera. The next year’s Nexus 5 found an even stronger cult following despite it too having a poor camera and bad battery life. (The red version did look great, and the $349 price didn’t hurt.)
The modular LG G5.Photo by Amelia Holowaty Krales / The Verge
LG’s mobile division kept on ticking on, turning out respectable phones like the G3 and G4 without ever really challenging Samsung. The software was still a heavy-handed customization of Android, and LG continued to lag behind peers with its pace of updates, but the hardware was solid. It was the 2016 G5 where things really started to fall apart. Designed around a series of swappable modular accessories called “Friends,” the phone flopped, and LG quickly pretended it never happened. Suffice it to say that if you bought a camera grip or a DAC Hi-Fi audio accessory for your G5, it wouldn’t be able to make Friends with 2017’s G6.
It’s unfortunate that LG focused on gimmicks with the G5 because that phone did introduce one new feature that would become ubiquitous in the smartphone market years later: the ultrawide camera. Ultrawides on smartphones let people capture pictures that were previously restricted to camera gearheads, and it’s hard to imagine buying a new phone without one today. But it took a long time for other phone makers to figure out the utility; Apple introduced its first in 2019, for example.
The V20, released the same year as the G5, had another unique feature that would become a hallmark of the company’s phones for years: an honest-to-God headphone jack in the year that Apple decided to ditch it. And not just any headphone jack — one that worked with a built-in quad DAC designed to boost sound quality and appeal to audiophiles. Did this sell many phones? Well, no. But it became a hallmark of LG’s high-end devices ever since, providing an option for wired headphone enthusiasts who despaired as other phone makers followed Apple’s lead one by one.
The LG G6.Photo by Vjeran Pavic / The Verge
The 2017 G6 got the G-series back on track. It was the first major smartphone released with a now-familiar taller aspect ratio, with an even stronger focus on eliminating bezels than ever before. Of course, not many people noticed as Samsung followed immediately with the similar but sleeker Galaxy S8 and its “Infinity Display.” Later that year, LG released the V30, which had a completely new (and very nice) design, but it’s always going to be a hard sell when your most differentiated feature is your (also very nice) haptics system.
From here on out, LG’s flagship phones mostly blurred into one. The G7 was a pretty good facsimile of an iPhone X, even winning an Editor’s Choice designation from Verge editor Dan Seifert. The V40 pioneered the now-common triple-camera setup. The G8X came with a dual-screen case that, in hindsight, Microsoft’s Surface Duo really didn’t improve much upon a year later. But all of these phones looked basically identical to each other, and none of their key features were viewed as much more than gimmicks at the time.
For every good idea LG had, there’d be something pointless like the G8’s vein-sensing “Hand ID” unlock. Despite the company making a big announcement about a new Software Upgrade Center to increase the pace of Android updates, nothing changed. And in the face of Samsung’s unstoppable marketing machine, LG’s best attempt at a brand identity was to add “ThinQ” to the name of each flagship phone.
The LG Wing.Photo by Chaim Gartenberg / The Verge
In its final year, LG’s mobile division did move to address its problems. The Explorer Project was intended to produce more innovative designs, like the beautiful but underpowered Velvet and the oddball dual-screen Wing. At CES this year, the company announced a Rollable concept phone that it said it planned to take to market.
That’ll never happen now, and it’s hard to say it’s a huge loss with companies like Oppo and TCL likely to pick up the slack with their own versions. But in the context of the US phone market, there’s going to be fewer choices, and whoever ends up accounting for LG’s lost market share is unlikely to be as creative a replacement.
LG’s phones were rarely, if ever, the best available, but the company did make a significant impact on the smartphone world at large. With its mobile division’s demise, the US market becomes even more homogenous.
Apple CEO Tim Cook rarely provides details on unannounced products, but he offered some hints about Apple’s thinking on augmented reality and cars in an interview with Kara Swisher for The New York Times this morning.
When it comes to augmented reality, he agreed with Swisher’s framing that the tech is “critically important” to Apple’s future and said it could be used to enhance conversations.
“You and I are having a great conversation right now. Arguably, it could even be better if we were able to augment our discussion with charts or other things to appear,” Cook said. He imagines AR being used in health, education, retail, and gaming. “I’m already seeing AR take off in some of these areas with use of the phone. And I think the promise is even greater in the future.”
Apple has been rumored for years to be working on an augmented reality headset, and the latest leaks suggested a mixed reality device could launch next year. Augmented reality features are already available on the iPhone and iPad, but outside of some fun Snapchat filters, augmented reality hasn’t become all that widely used yet.
Cook also talked broadly about Apple’s approach to products during a question about cars. Leaks from Apple have made it unclear if the company is developing self-driving tech that it could license to other companies or if Apple plans to develop an entire car by itself. Cook’s latest comments suggest the latter, assuming the project comes to fruition.
“We love to integrate hardware, software, and services, and find the intersection points of those because we think that’s where the magic occurs,” Cook said. “And so that’s what we love to do. And we love to own the primary technology that’s around that.”
Cook referred to “autonomy” as a “core technology” and said there are “lots of things you can do” with it in connection with robots. But he warned that not every Apple project eventually ships. “We investigate so many things internally. Many of them never see the light of day,” Cook said. “I’m not saying that one will not.”
Swisher also asked Cook about Elon Musk’s comments about a failed attempt to discuss selling Tesla to Apple around 2017. “You know, I’ve never spoken to Elon,” Cook said, “although I have great admiration and respect for the company he’s built.”
Clubhouse had an incredible year in one most of us would rather forget. The live audio app launched during a pandemic; gained more than 10 million downloads for an invite-only, iOS-only app; and succeeded to the point that most every social platform wants to copy it. Congrats to Clubhouse.
The company now faces its biggest challenges yet, however. For one, the pandemic is waning, and people might be more interested in real-life socializing instead of conversations facilitated through their phone. Anyone advertising their backyard as the next great Clubhouse competitor has a point. But for the people who do end up wanting to talk to each other online, they’ll soon have a lot more places to do so. In case you haven’t kept up: Twitter, Facebook (reportedly), LinkedIn, Discord, Spotify, Mark Cuban, and Slack have all launched or are working on their own attempts at social audio — the space is about to get busy.
The great concern for Clubhouse is that, as I postulated in February, social audio could follow the same trajectory as Snapchat’s Stories function: a brilliant social media-altering idea that goes on to live in every app to the detriment of the upstart that pioneered the format. And social audio is shaping up to go that way. With the threat growing, it’s worth looking at where Clubhouse is most likely to run into problems.
But first: what does Clubhouse have going for it? It was the first to social audio, and that’s something. Already, it counts millions of users who come to Clubhouse solely for social audio content, and that includes headline-grabbing names like Elon Musk, Mark Zuckerberg, Bill Gates, and other celebrities. Tech CEOs are even making announcements in Clubhouse, including Slack CEO Stewart Butterfield, who announced his company’s own copycat product in the app. The app generates news and discussions — that’s something much trickier for other companies to clone.
People have also built habits around Clubhouse, which is a positive sign for user retention. The team also plans to launch a creators program in the near future that’ll reward its most dedicated users with revenue and resources to beef up their shows.
And critically, the app has staffed up in just the past month. The company recently poached Fadia Kader from Instagram to lead its media partnerships and creators. At Instagram, she worked with musicians to help them optimize their work on the platform. Presumably, she’ll be doing something similar at Clubhouse. Already, I’ve seen her in a room with Justin Bieber talking about his most recent album. Clubhouse also hired Maya Watson from Netflix to become its head of global marketing, meaning it’ll soon dedicate resources to promoting Clubhouse rather than relying primarily on word of mouth. These are all important steps to keeping Clubhouse interesting and thriving.
But the app now faces competition from some of the world’s biggest platforms, which already have years of moderation experience, are available on iOS and Android, and have massive, loyal user bases to whom they can push social audio. Some companies, like Twitter and Discord, already pushed social audio features live to their millions of users with effectively the same interface as Clubhouse. Anyone who didn’t have an invite to Clubhouse, or an iPhone, now can access the magic of social audio with no association to Clubhouse whatsoever.
Maybe the most dangerous possibility for Clubhouse, however, is how easily it could lose the big names on its platform to challengers. Spotify, which announced this week that it acquired Betty Labs, the maker of the sports-centric social audio app Locker Room, plans to bring the app to Android, change its name, and broaden its coverage to music, culture, and sports. It could directly compete with Clubhouse for talent. Joe Rogan, for example, recently joined a Clubhouse chat, and although Spotify’s head of R&D tells me the company won’t restrict its podcasters from using other social audio apps, it’s easy to imagine the company encouraging the use of its own. Musicians, like Bieber, who maybe came to Clubhouse to debut music, might turn to Spotify’s app instead to maintain relationships with the streaming giant. As a point of reference, when Kylie Jenner tweeted that she barely opened Snapchat anymore, the company’s stock lost $1.3 billion. If stars like Tiffany Haddish decide to spend their time elsewhere, Clubhouse will falter, too.
At the same time, a few of these competitors are specifically interested in building native recording into their app, possibly to fuel the podcasting ecosystem and on-demand listening. Clubhouse has yet to do this. Fireside, which was co-founded by Mark Cuban, allows people to input sound effects, like music, and record their shows for distribution across podcasting platforms, as well as later playback on the app itself. Spotify will likely do the same with its app and rely on its Anchor software to handle hosting and distribution. Twitter’s head of consumer product told The Verge that it, too, would let people natively record their Spaces. Clubhouse hasn’t built that functionality, limiting its users to only live conversations, which can be hard to follow if they join them midway through. Context collapse will challenge every platform that focuses on live, but some of Clubhouse’s competitors are already working to solve that.
Stories made Snapchat a success. It pioneered the idea of ephemeral content and brought some semblance of authenticity back to social media. But it didn’t take long for the functionality to come to the same competitors Clubhouse now faces. To make its business work, Snapchat doubled down on its Android app, made the app more approachable to new users through a redesign, and aggressively pursued content partnerships with media and entertainment companies. It now pays users to make content for its TikTok competitor Spotlight and supports a growing ad business, but Instagram ultimately came away with the crown for Stories. Clubhouse hasn’t yet pursued ads or subscriptions, but that’ll be the next step to make it a self-supported platform. (Notably, though, its competitors, like Facebook, already rule ad targeting, possibly making Clubhouse’s job of selling ads or access to the platform itself tougher.)
None of this is to say Clubhouse won’t survive or build a strong business in the coming months and years. It just needs to stay in the conversation.
Apple’s gaming subscription service just got a massive influx of new titles. The headliner is Fantasian — the latest release from the creator of Final Fantasy — which is joined by other titles like new versions of NBA 2K and The Oregon Trail, and World of Demons from PlatinumGames. As part of the update, the service is getting two new categories of games: Apple calls them “Timeless Classics” and “App Store Greats.”
For the greats, Apple is adding a number of high-profile mobile hits to the service, including Threes, Monument Valley, Mini Metro, and a remaster of Cut the Rope. Timeless classics, meanwhile, refers to iconic games like backgammon, solitaire, and Zach Gage’s recent takes on chess and sudoku. While most Arcade games are playable across Apple TV, Mac, and iOS, these new categories will only work on iPhone and iPad. The update adds more than 30 titles to the service, bringing the entire library to more than 180.
Apple Arcade first launched in 2019 as a new option for premium games on a platform that had become dominated by free-to-play experiences. The original pitch was a service full of new, largely exclusive games from developers like Final Fantasy creator Hironobu Sakaguchi and a number of indie stalwarts.
However, despite the quality games and relative low price (an Arcade subscription is $4.99 per month), Apple is reportedly not happy with the amount of engagement games are getting, which may be a reason behind this most recent shift in direction.
Sony has, in a very low-key way, just announced that its upcoming Xperia event will be on April 14th (via Droid Life). The news comes from the Xperia YouTube channel’s banner, where it lays out that there will be a new product announcement happening at 4:30PM Japan Standard Time — that’s 3:30AM EST, or 12:30AM PT (if you feel like burning the midnight oil to watch live).
The banner gives no real hints as to what will be announced, but there have been a few rumors floating around — one about a new flagship, the Xperia 1 III, and one about the return of the Xperia Compact, which could end up being an Android answer to the iPhone Mini.
Image: Sony
It’s worth noting that there are other rumors that mention new versions of the Xperia 5 and 10, leaving out the Compact entirely. But pretty much every rumor indicates that we’ll see a new entry in the flagship Xperia 1 line. Leaks indicate that the 1 III will have a periscope zoom lens, and Techradar recently published what could be the full specs. It’s mostly what’s expected from a flagship Android phone: Snapdragon 888, 12GB of memory, 5G, and a 4K 120Hz screen.
It’s probably a safe bet that if there’s only one phone being announced (which is hinted at by the singular “product” in the image from Sony), the Xperia 1 III would be it — the 1 line seems to be on a yearly cycle. The Compact is much more of a wildcard — the last time Sony released a “Compact” branded phone was in 2018, though it does use the word to market the Xperia 5 II, with its 6.1-inch screen, which is around the same size as an iPhone 12 Pro or Galaxy S21. The rumors for a 2021 version of the Compact say that it’ll have a 5.5-inch display, which is only a tiny bit bigger than the screen on an iPhone Mini.
Both potential phones are rumored to come with headphone jacks. As for what we’ll actually see on the day, only time will tell — but thankfully there’s not much of it left.
Samsung announced its Galaxy SmartTag line of item trackers in January, and at the time, it said the premium SmartTag Plus, which has ultra-wideband (UWB) technology that enables more precise tracking of an item in relationship to you than Bluetooth does, would be releasing later this year. Now, though, there are some clues that the SmartTag Plus could be coming out soon, possibly as early as April 12th.
Perhaps the most telling hint pointing to the SmartTag Plus’ imminent arrival is that retailer B&H Photo already has the black model of the device available for preorder, with an “expected availability” of April 12th. Here’s a link to the B&H listing if you want to try to preorder a SmartTag Plus for yourself. But since Samsung hasn’t shared this date itself just yet, it’s possible B&H could shift this expected date if it’s not accurate.
Image: B&H Photo
The upcoming item tracker also appeared in Federal Communications Commission filings made public on Wednesday. That can be an indication that a product will be available for sale in the near future, but it’s no guarantee.
Samsung isn’t the only company interested in UWB tech. Apple has long been rumored to be working on a UWB-equipped item tracker of its own, supposedly called AirTags, and Apple analyst Ming-Chi Kuo said in January that Apple plans to release them this year. Tile is also reportedly preparing its own item tracker with UWB, too.
Apple has also built its U1 chip that enables UWB into the iPhone 11 and 12 series and even the Apple Watch Series 6, but so far, it hasn’t used the technology for much except for more a precise AirDrop. The U1 chip will also let BMW iX owners wirelessly unlock their cars when the vehicle is released later this year in Europe.
Myanmar’s acting military leadership has shut down broadband internet service indefinitely in response to ongoing protests, according to a report from The Washington Post on Thursday. The move comes two months after a military junta staged a coup to depose the country’s democratically elected leader, Aung San Suu Kyi.
The shutdown applies to wireless broadband service, while a separate order banning mobile internet at night remains in effect, Reuters reports. The orders were given to state telecoms, though no official reason has been given.
IMPORTANT⛔️ Fixed wireless will not be turned on in morning. Confirmed. No Ananda/MMNet/Ooreddoo/etc. With mobile data already off, only fixed-line will remain. Order is temporary but open-ended. Everyone should be making whatever plans are possible.#WhatsHappeningInMyanmar
— Free Expression Myanmar (@FreeExpressMm) April 1, 2021
NetBlocks, an advocacy group that tracks internet disruptions and shutdowns aimed at quashing dissent, has also confirmed the ongoing Myanmar shutdown timeline.
Myanmar is currently embroiled in protests against the military government, which has responded with increasingly totalitarian surveillance and censorship measures in addition to violence that has left more than 500 dead and thousands arrested since February, The Washington Post reports.
The internet shutdowns have now reached a new level of severity, with multiple telecoms ordered to shut off various internet services like mobile data, roaming, and public Wi-Fi for different lengths of time. The efforts appear designed to interfere with protestor organizing and to prevent Myanmar citizens, journalists, and human rights activists from more easily broadcasting what’s happening on the ground to the rest of the world.
In addition to the communications blackout and physical violence, The New York Times reports Myanmar’s military is using surveillance drones, phone-hacking devices (including European-made iPhone hacking tools), and software for cracking personal computer security as part of a widespread digital offensive against the opposition.
Samsung wants you to know its new phone, the Galaxy S21 Ultra 5G, is good at capturing photos. Maybe you could outwardly tell from its five image sensors, including four on the back, that the company takes mobile photography seriously. But if not, you now have an entire Hulu series to watch in which the S21 Ultra 5G is the main character.
The company announced today it’s created a branded Hulu show called Exposure where up-and-coming photographers compete in challenges to be crowned “America’s best mobile photographer.” The show will debut on April 26th, and it entirely centers on the S21 Ultra 5G; it’s the only device contestants will use to capture their images. This is Samsung’s best attempt at showing off its phone in less of a commercial format — although, in reality, this show is an extended commercial.
Branded content is nothing new for TV. But typically, these partnerships are more covert. Maybe the device someone uses is a specific phone that they mention aloud, or the hosts of a show drive a specific car that lingers on the screen for a second longer than expected. Exposure is, instead, a full-out admittance from Samsung that it is so invested in making sure people know about its camera technology that it’s willing to spend money on an entire series.
For what it’s worth, Verge reviewer Dieter Bohn said the Samsung Galaxy S21 Ultra 5G’s cameras did live up to the hype when he reviewed the device in January. “The camera system on the Galaxy S21 Ultra is the best I’ve used on any Android phone and is extremely competitive with the iPhone 12 Pro Max,” he wrote.
These Exposure contestants will likely capture quality images. You just have to be okay with the fact that you’re watching content that Samsung approves and wants you to see.
We use cookies on our website to give you the most relevant experience. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
