spotify’s-miniplayer-for-facebook-launches-today

Spotify’s miniplayer for Facebook launches today

Facebook is making it easier to never leave its app. The company’s partnership with Spotify is coming to fruition today in the form of a miniplayer for the News Feed that’ll allow people to play music and podcasts from within Facebook. Audio content can be shared from Spotify to Facebook, and once on Facebook, listeners can press play and listen to it even as they scroll around. It’ll be available on both iOS and Android and in 27 markets, including the US, at first. More will follow in the coming months. Users will also see the miniplayer on shared videos that have music in the background. A play button will surface after the video finishes where people can play the song.

Facebook listeners will hear the shared track, and once it ends, Spotify will continue to play music on shuffle, as it usually does. Free users will hear ads, too. The ads will come directly from Spotify, but Facebook will receive “limited data” about users trying the integration, including subscription type and metrics to assess the miniplayer’s performance. It won’t use this information to target ads, Spotify says, and listeners will have to consent to the data sharing when they first start the player.

This partnership comes along with a larger audio push from Facebook. The company announced multiple new features last week, including its Clubhouse competitor Live Audio Rooms as well as shareable, short sound clips called Soundbites. Facebook CEO Mark Zuckerberg also emphasized an interest in podcasts, and this partnership is one way people will be able to listen to shows without sacrificing any Facebook time.

These USB-C earbuds are a trojan horse for Deezer

As part of a new partnership, Deezer will be available “pre-installed” on a new pair of USB-C earbuds from Mobee-K when they’re used with select Samsung Galaxy devices. Plugging the headphones into phones like the Galaxy S21, Note 20, or Z Flip effectively side-loads the music streaming service, without you having to visit the Google Play Store. It’s an interesting marketing tactic that could encourage listeners to give Deezer a try over bigger competitors like Spotify and Apple Music.

As well as offering access to the streaming service itself, Deezer advertises that syncing the earbuds with Samsung’s devices gives access to a “customized Deezer theme” which includes “wallpapers, exclusive playlists, and shortcuts to Deezer” via the phone’s lock and home screens. Galaxy devices going back to 2019’s S10 and Note 10 are supported.

If you’re not interested in giving a new streaming service a try, then the $22.70 headphones should still work with all of your other music sources. Mobee-K’s product listing advertises that they’re compatible with “most” USB-C devices, including smartphones, tablets, and laptops.

spotify-could-launch-its-own-podcast-subscription-service-this-week

Spotify could launch its own podcast subscription service this week

(Image credit: Spotify)

Last week Apple announced its new podcast subscription service, and Spotify could be about to follow suit. In fact, according to sources speaking to The Wall Street Journal, it could launch as soon as this week.

The service will allegedly allow those creating the podcasts to set their own prices, but unlike Apple, Spotify won’t charge a fee or take a cut of each membership.

Crucially, payment could also work a bit differently to Apple’s service. Sign up through Spotify’s iOS app, and you will be re-routed to a website to complete the transaction, instead of Apple’s App Store, as is customary. This would deny Apple its usual cut of in-app purchases.

It’s likely Apple wouldn’t take kindly to this approach – when Epic Games tried the same thing with its hugely successful game Fortnite, Apple kicked it off the App Store (that legal case is due to start next week).

Spotify hasn’t confirmed the plans, but its advertising business officer Dawn Ostroff has previously said there is “room for everybody” in podcasting.

Apple announced last week that it would let podcasters charge subscribers to listen. As well as setting the price, podcasters can decide what extras (if any) you get for paying – examples include bonus content, early access, and ad-free shows. Free trials and sample episodes are also options.

Apple’s service launches next month.

Audio content like podcasts has boomed over the last year, especially during lockdown and Facebook will soon let members listen to podcasts directly through its platform, too.

MORE:

Check out 10 of the best podcasts for music lovers

And 25 of the best podcasts on Spotify

Tidal vs Spotify – which is better?