Do you remember the Mac vs PC commercials from the mid-2000s? While Microsoft and Apple may have become increasingly buddy-buddy since then, with Windows working on Mac and Mac ceding basic productivity app dominance to Microsoft Office, that doesn’t mean the war between Mac and PC isn’t still raging. The fighters are just different.

Of course, Mac’s substandard gaming ecosystem has been known pretty much since the first Macintosh, and that hasn’t stopped Intel from supporting Apple before. Perhaps more harsh is Intel’s snipe at Apple’s refusal to put a touchscreen on its Macbooks, an oft-requested feature that’s become commonplace on similar PC laptops.

You could read this as Intel standing behind its new mobile-first Evo certification program, which doesn’t require a touchscreen but is built on mobile-first convenience features that touchscreen laptops frequently pass. By comparison, Intel claims that Macs do not.

Not everyone’s sold on Evo, though, as tests like “Switching to Calendar in Outlook” are pretty specific and generally not taxing for most systems. And again, Intel happily supplies chips to PCs that don’t pass Evo spec as well.

Intel’s also commissioned video for the Go PC campaign, including Tech reviewer Jon Rettinger, whose Intel-sponsored video points out that PC laptops have standard USB ports, touchscreens, and eGPU support, and can easily run with multiple external displays.

Of course, Mac fans are having their own fun with this campaign, including this series of rebuttal images from graphic designer Alex.

And, of course, a reference to the KFConsole that pokes fun at the heat generated by Intel CPUs.

The PC and Mac war is unlikely to come to an end in our time (I’m a proud dual-citizen), although it’s an interesting look at the marketplace to see a formerly neutral party take a side. With Apple moving to its own silicon, Intel is now synonymous with PC.