LG will shift a large portion of smartphone production to ODM partners

Source: Pure PC added 30th Oct 2020

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Not everyone is aware of it, but some LG smartphones are not produced by the company, but by ODM partners, acting on its behalf. In 2018, these devices accounted for 10 percent. of all LG smartphones, in 2019 it was as much as 30 percent, and in 2020 we reached 60 percent. According to the latest report from Korea, LG, satisfied with the work of external entities, intends to tighten cooperation with them, entrusting them with almost the entire production process of phones from the portfolio. Interestingly, this will also apply to the Velvet model. Most likely, only the upcoming LG Rainbow flagship and a folded smartphone with the code name B Project survive. This saving is unlikely to translate into prices.

Next year, LG will hand over part of the production of smartphones to ODM partners. The exceptions will be flagships and devices with flexible screens.

LG Velvet smartphone test – a one-time jump or a new chapter?

If you believe the latest reports straight from Korea, in 2021 year LG will move over 70 percent. production of smartphones on the shoulders of ODM partners. They will work as before, i.e. in accordance with the strict guidelines of the manufacturer. The current partners of LG are Wingtech, Huaqin and Longcheer in China, and it is them that the company will entrust the works to. This means that both the successors of LG Q 92, LG Stylo and LG Velvet will no longer be “assembled” by the parent company. As you have probably noticed, we also learn from the leak that the last of the smartphones mentioned was an incredible success this year and the appearance of a successor is a sure thing.

The premiere of LG Wing 5G – two screens in an unusual configuration

As I mentioned , LG is also preparing a new flagship for next year, codenamed Rainbow, and a foldable, or basically rolled smartphone called B Project. The second of these novelties is the next installment of the innovative Explorer Project series, which includes this year’s LG Wing. Both devices will be produced by the manufacturer, which this year has introduced as many as 26 million copies of smartphones to the market. One year 2021 increases production to as many as 30 million units.

Source: Thelec, Gizchina