NBA 2K21: Upload ads are back, you can't skip them

Source: HW Upgrade added 21st Oct 2020

After the questionable choice of prices of sale of next-gen versions, NBA 2K 21 back to discuss with the introduction of a feature not particularly popular: in-game advertisements. Promotional spots will appear before each match within the loading screens.

by Pasquale Fusco published , at 12: 19 in the Videogames channel

2K Games

Back to talk about NBA 2K 21 , basketball simulator developed by Visual Concepts and published by 2K Games . Speaking of the US publisher, the latter decided to reintroduce a particular feature from the previous iteration: non-skip commercials .

The players do not seem happy at all, after all we are talking about one of the first next-gen titles to be sold to 80 euro , one price that does not justify the presence of the aforementioned advertisements.

NBA 2K 21 not only will cost 80 euro, but will also have advertisements

We remind you that, with the launch of the new NBA simulator, 2K Games was one of the first companies to talk about the need for an increase in game prices.

2K is also one of the few publishers to have evaluated, and concretized, the idea of ​​inserting commercials within its titles.

The discovery comes from the NBA 2K players themselves 21: before each match you are forced to watch a commercial broadcast during the loading screen.

The sponsored content in this case concerns the new Oculus Quest 2 , the promotional video of which will appear on both the PC and PS4 and Xbox One versions – and, soon, also in the editions compatible with PlayStation 5 and Xbox Series X | S.

Beyond to the Californian company, Electronic Arts had also taken this path on the occasion of the release of the most recent UFC 4 . In the case of UFC, the ads were added a month after the game’s launch, sparking the anger of the players: eventually EA was forced to reverse and remove the sponsored content after apologizing to its users.

Even 2K Games could change its mind by evaluating the negative feedback from users, or it could simply wash their hands of it. We will see, in the meantime we point out that NBA 2K 21 is already available for purchase on PC, PS4 and Xbox One. The next generation console version will be available from 10 November for Xbox Series X and Series S and from 19 November for PlayStation 5 – this edition will cost 10 euro more than the last-gen counterpart