No revolution at home Sony as far as concerns the TV gamma 2021 , but several updates that promise to squeeze the most current technologies , with interesting news also on the front OLED . Bravia XR is the new brand that will characterize the top of the range products and which takes its name from the new processor Sony XR , consistent evolution of the previous X1 and its various declinations (Extreme and Ultimate).

The evolutionary step is the use of Artificial Intelligence , in particular declined to add a new one to the capabilities of the TV Cognitive Intelligence which analyzes images and sounds from the human perspective to enhance the viewing experience. At the base of the new cognitive intelligence we find technologies that Sony has also developed for other sectors, in particular that of photography. Image enhancements will be based on ‘ Focal Points ‘, focal points on which it focuses human attention : if a person appears on the screen , our eye runs there, and if a face appears even more.

As cameras recognize figures and subjects, so TVs will be able to highlight people on the screen, also using the Face Detection to highlight faces even more and improve the image where our eye goes to look. The new XR processor uses artificial intelligence algorithms in a more advanced way even for the 4K and 8K upscaling phases of lower resolution content, now with a database dedicated to improving the yield of textures , in addition to the previous Object Based database.

Sony technicians have worked hard for fully squeeze the OLED panel of the new Sony Bravia A 83 J , which allows to reach brightness peaks higher than previous generations. Sony has not released peak and average brightness data (“ Those you can measure “the Sony technician literally said to us journalists of the specialized press during the presentation), but he revealed the innovation behind the scenes of the new values. If until now it was the white pixels of the W-OLED panel to have in charge the light emission in the luminance peaks, now the RGB colored pixels are also used to increase the luminance . The renewed panel management also promises an increase in color volume and longer luminance peaks, thanks to the aluminum radiant panel mounted behind the main panel. This is an innovation that we are curious to see live, to get an idea of ​​how much ‘juice’ Sony technicians have managed to extract from the OLED panel.

Still talking about OLED panels, Sony has worked a lot also on sound, renewing the actuators that make the panel vibrate and make the sound come directly from the images: the technology Acoustic Surface + can now rely on larger and two-way actuators. In addition, the rear subwoofer (plus) also plays a new role: not only emits towards the rear, but thanks a particular acoustically transparent grille transmits vibrations also towards the front . OLED A 90 J now expands to the colossal dimension of 83 inches, in addition to sizes from 55″ is 65 “.

On the front LCD Sony applies the same concepts and exploits the power of the new processor with a finer adjustment of the backlight zones ( here too no technical data unfortunately), but also on the audio front where Sony has added several frame tweeter , actuators that make the TV frame vibrate directly. Now the tweeter frames are also placed in the upper frame , to take advantage of the up-firing direction and give more space to the sound, taking advantage of the bounce on the ceiling. In addition, Sony has significantly expanded the size of the acoustic chambers of traditional speakers , continuing on the road traced the Last year.

Sony Bravia Z9J , in denominations of 85 is 75 inches, it will be the top of the range 8K proposal that takes advantage of all the news.

TVs will integrate HDMI 1 ports. 20 with 4K support 120 p VRR and ALLM (Auto Low Latency Mode) which if not available at the debut will be brought to TVs with a subsequent firmware update. All new TVs will carry the new operating system Google TV , which takes the place of Android TV and which will offer more possibilities for customizing the interface . Also on top models Z9J, A 90 J and X 95 J there will be the possibility to use the hands-free voice commands, without going through the remote control .

Big news is Bravia Core , a streaming service dedicated to Sony Bravia users , which will bring a variable number of Sony films Pictures in preview (from 5 to 10) with viewing window immediately following the release in theaters and with an unlimited streaming plan of contents including 4K HDR and IMAX, with bitrate up to 80 Mbit . The service will be free for a number of months (12 or 20 months), depending on the coat of arms of the purchased model.

The service will also land in Europe, but at the presentation there was a small asterisk with the reference “Italy excluded “. There are some fiscal issues that could slow down the landing of the service in our country, but Sony is working to be able to not exclude Italy from the service.

The line- complete up of the new Sony TVs will therefore be composed as follows:

• Z9J 8K Master Series Full Array LED in formats 85″ is 75 “
• TO90 J OLED Master Series in formats 83″, 65″ is 55 “
• TO 80 J OLED in formats 77 “, 65” is 55 “
• X 95 J Full Array LED in formats 85″, 75″ is 65 “
• X 90 J Full Array LED in formats 75 “, 65 “, 55” is 50 “