vivo and ZEISS today announced a long-term strategic collaboration term to promote but also develop revolutionary innovations in the field of smartphones as regards the photographic sector. In this case we are talking about the first “vivo ZEISS co-engineered imaging system” which will be present in the X series 60 of I live.

vivo and ZEISS together for the “ smartphone photo ”

An important collaboration between vivo and ZEISS who wanted to present the plans for the creation of the vivo ZEISS Imaging Lab , which is a joint facility that will support the research and development of cutting-edge mobile imaging technologies for the company’s flagship smartphones. The collaboration will develop on several levels and will allow ZEISS and ZEISS to exploit each other’s strengths, allowing them to progress with the technology of mobile photography.

Also interesting in this area is the launch by both companies of the new campaign “vivo ZEISS Master Photography” to promote vivo ZEISS image co-engineering experience. The campaign aims to engage users with a live smartphone and to create a photographic ecosystem, as well as offering a pleasant user experience thanks to the contents.

“ Thanks to this partnership, ZEISS imaging technology will be accessible to all our consumers. Based on the synergy and complementarity of traditional optics and new digital technologies, vivo and ZEISS aim to use this strategic cooperation as a starting point to usher in a new era of mobile imaging and enable greater creativity, so as to foster correct and long-term development of the entire industry “, declared Spark Ni , Senior Vice President and CMO of vivo.

“ The partnership between vivo and ZEISS focuses on mobile imaging ?? said Joerg Schmitz , head of ZEISS Consumer Products . ?? ZEISS’s extensive experience in optical and imaging technologies, resulting from decades of activity, will enable vivo to improve the imaging performance of its flagship smartphones ??.

We have seen in the last few years how more and more the era of smartphone photography is affirmed. In this case, vivo has always tried to anticipate consumer demands precisely in this advance in the field of mobile imaging. And the collaboration between vivo and ZEISS starts from sharing the same objectives, focusing on technology premium and cutting-edge design.

On the one hand, the optical technologies and the experience of ZEISS will improve the performance of mobile imaging is significant . This, according to vivo, will allow to bring the most sophisticated improvements to the company’s flagship smartphones, thus guaranteeing a new level of performance. In short, a bright future for the two companies that will provide consumers around the world with a professional mobile photography experience that is certainly more attractive and easier to use.