tv-+:-apple's-streaming-service-far-behind

TV +: Apple's streaming service far behind

Is Apple’s investment in its own streaming offering worthwhile? If you look at the bare numbers, you can clearly say: no. The iPhone company is said to have taken at least one billion US dollars so far for Apple TV + in order to have series and films produced or to buy them exclusively. Probably the sum is even higher if you look at the announcement about planned film projects. So far, there is almost no income. The group recently extended its free phase for buyers of various Apple products – you can get a maximum of 19 free months this way. Apple TV + is significantly cheaper than the competition at 5 euros a month.

Even a newcomer is ahead of Apple The first figures are now available as to what percentage of the market share Apple has achieved so far. Despite the free phase and the bargain price, this should only be three percent in the important home market of the USA, according to a survey by the analysis company Just Watch. The information comes from the fourth quarter 2020. This would put Apple significantly behind Netflix, Disney + and even the NBC streaming service Peacock, which has just started. The latter, half a year old, is said to have landed at six percent. Apple TV +, however, has been running since November 2019.

Apple TV + is actually everywhere It’s not because of the distribution channels. Apple now offers its TV app on countless devices – from televisions (also from the competition Samsung) to streaming boxes and sticks to Playstation and Xbox. Apple is surprisingly open to the system, which is a novelty for the company. Nevertheless, it doesn’t seem to help TV + at the moment – not even the fact that the service is being practically imposed on the many millions of Apple customers. According to Just Watch, Netflix was unbeaten ahead with 31 percent market share in the USA, Amazon Prime Video followed with 22 percent. Hulu held 14 percent and Disney + – thanks to numerous popular franchises of the chart toppers – came up 13 percent. This is followed by HBO Max with nine percent. Both HBO Max and Disney + and, as mentioned, Peacock started after Apple TV +, so Apple could not use its lead.

Apple has a special strategy Why the service is so bad cannot be seen from the figures. However, Apple took its own approach from the start. The iPhone manufacturer only uses original content, which has to be produced in a complex manner. The repertoire on offer is extremely small and the pure exception. Accordingly, customers have to be convinced by the content offered – and it is by no means for everyone. It is unlikely that Apple will give up. The group is apparently relying on the long-term effect that TV + can achieve. This strategy would not be new – and Cupertino has deep pockets.

(bsc)

apple:-analysts-hope-for-highest-sales-ever

Apple: Analysts hope for highest sales ever

Apple is apparently about to publish excellent quarterly figures. At least that’s what most analysts on Wall Street assume. The consensus forecasts indicate that the iPhone company has managed to break the 2020 mark in the last three months of the year to skip billions of US dollars in sales – more precisely, it should even 102, 5 billion. That would be higher revenues in a quarter than ever before. The old record was 91, 8 billion and was set the year before.

Target price on 152 Dollar increases Some observers even go beyond the already decent consensus forecast. The well-known Apple analyst Katy Huberty of the bank Morgan Stanley believes that Apple will deliver at least 20, 2 billion dollars in sales. It therefore raised its target price to 152 dollars. The rate is currently at over 136 dollars after it had risen by almost 3.7 percent on Thursday.

High profit expected The reason for the positive forecasts is primarily the business with iPhone 12 and iPhone 12 Per. It is said to be going great, as many users had previously postponed the upgrade because they had been waiting for the first 5G devices from Apple. Analyst Huberty also expects a profit per share of USD 1.00 50. That would also be a record. Wall Street’s consensus forecast here is also a very decent $ 1 41 Dollar.

Best launch in half a decade According to Huberty, the iPhone was 12 “Apple’s most successful product launch in the last five years”. That manifested itself in a successful Christmas quarter “and beyond”. In addition, there is an apparently fantastic business in China. The country claims to have overcome the Corona crisis and is already showing economic growth. There the iPhone 12 should meanwhile have a market share of 20 percent have more than any other iPhone in years. In addition, there are surveys according to which Apple was able to take away a lot of customers from the market-dominant Huawei – so many users have never been “switched” as in the past 15 months, so Huberty.

Wearables and services business Other Apple product categories are also doing well. These include in particular iPads and Macs, which developed a surge in demand during the pandemic due to the home office regulation. There is also the wearables category with Apple Watch and headphones. The service business strongly promoted by Apple is also expected to grow – although Huberty is more cautious here than her colleagues. Still, the App Store is said to have had a strong quarter. Apple will release its quarterly figures on 27. January present. (bsc)

beeper:-15-messaging-apps-in-one-service!-it's-the-bet-of-the-former-ceo-of-pebble-(at-$-10-a-month)

Beeper: 15 messaging apps in one service! It's the bet of the former CEO of Pebble (at $ 10 a month)

One service with 15 messaging applications. It is not a dream but the new platform of the former CEO of Pebble. It’s called Feeber and gathers all messaging services (even iMessage) in one place. The price? 10 $ per month.

by Bruno Mucciarelli published , at 10: 41 in the web channel

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Eric Migicovsky, is the former CEO and founder of Pebble, the company born a few decades ago and which gave birth to successful smartwatches with e-Paper display. The developer announced on Twitter the launch of Beeper or its new “ jewel ”: a universal messaging app that allows you to merge up to 15 different services , including iMessage, thanks to the open source protocol Matrix and not only. A solution that many are looking for to simplify the use of messages and that Beeper seems to do well even if paying well 10 $ per month.

Beeper: how the system works ” unifier ”?

Beeper meanwhile it is not a real news if not its name. In this case, in fact, before today, the platform was called NovaChat . From today, however, it is available as a Beeper and can be downloaded on request for both Windows and for macOS, Linux, iOS and Android . As mentioned, however, at least at the moment, one needs to fill out a form to receive an invitation, as it is still an almost Beta phase of the system.

But Beeper’s potential looks interesting. From the official website it is possible to observe how the application is capable of supporting up to 15 messaging systems such as: WhatsApp, Facebook Messenger, iMessage, Android Messages ( SMS), Telegram, Twitter, Slack, Hangouts, Instagram, Skype, IRC, Matrix, Discord, Signal and Beeper network. Yes, that iMessage is also among the services that can be replicated on Beeper, and this is perhaps the most striking novelty of the new service because so far no one had ever made such a thing possible since iMessage is a proprietary service of Apple but above all because it works only and exclusively on the ecosystem Apple.

How does it work? There is a little trick devised by the former CEO of Pebble. Migicovsky in fact allows iMessage to work also on Windows, Linux and Android if the user has a Mac that is always connected to the Internet so that it can function as a bridge. Alternatively, the software house already has recycled “jailbroken” iPhones ready , on which the Beeper app is installed, which it will send to users and which will allow access to the service. In all this Beeper costs 10 dollars per month although it is not clear if an iPhone is also included in the price.

Finally, you should know that all the various bridges needed to unify the various messaging services through the Matrix network are distributed for free on GitHub. This way the developers can host the backend on their servers. But be careful because the Beeper app is not open source, but it is possible to use Element, the Matrix open source client.

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