go-read-this-story-about-how-tiktok-and-apps-are-making-starbucks-orders-obnoxious

Go read this story about how TikTok and apps are making Starbucks orders obnoxious

BuzzFeed News has published a great story that looks at the cultural phenomenon that was on display when that picture of a mile-long Starbucks order (which included over 18 pumps of flavor) went viral earlier this month. It explores both the phenomenon of people ordering more customizations when using apps (something I know I’ve fallen prey to myself, though nowhere close to the extent displayed in the photo), as well as the world of TikTok Starbucks influencers.

Wait, what? Starbucks influencers? If you, like me, had never heard of this corner of the internet, be prepared to read about TikTok teens and even some Starbucks employees on the platform coming up with drink recipes that can become so popular that some employees estimate they take up 20 percent of orders they fill in a shift. The reporter also interviews some of those employees to figure out how they feel about the sometimes audacious orders. (Spoiler alert: their opinions are not as unanimous as I would’ve thought.)

The story is a fascinating look at how internet culture can affect even the mainstay of real-life American culture that is Starbucks. Some drinks that are popular online have even made their way to the menu, and it seems like Starbucks actually keeps an eye on what’s happening on TikTok. The story even includes a fun term for the phenomenon: “appuccino,” a mashup of app and Frappuccino, the popular coffee drink that often finds itself the victim of many, many add-ons.

actor-says-tiktok-used-her-voice-without-permission-for-viral-text-to-speech-feature

Actor says TikTok used her voice without permission for viral text-to-speech feature

TikTok is being sued by a voice actor who claims to be behind its viral text-to-speech feature, but says she never authorized TikTok — or just about anyone, really — to use her voice this way. The lawsuit, filed last week, says Bev Standing’s voice has been used to repeat “foul and offensive language” and that TikTok’s use will cause her “irreparable harm.”

It’s unclear how Standing’s voice could have come to be used by TikTok, at least by the lawsuit’s telling. Standing says that she did voice recordings for a text-to-speech feature “several years ago” for a group called the Institute of Acoustics (IOA). Those recordings were meant to be used for translations of Chinese texts as part of a contract with an unnamed Chinese company, the lawsuit says. Standing says she did not authorize the IOA to transfer her voice data to other parties for later use.

(It is unclear which IOA the lawsuit is referring to: a Google search reveals two groups with the same name — one based in England and another based in China. The lawsuit says it is based in “Edenborough Scotland;” the capital of Scotland is Edinburgh.)

Fast forward to the end of 2020, and Standing discovers that her voice seemed to have become a viral sensation online. A new feature gave creators the ability to have text written on their videos read aloud by a digital voice. If you’ve used TikTok for even a few minutes since the feature was released, you’ve likely come across a video with a calm, vaguely robotic woman’s voice narrating some text. (Standing says she discovered her voice was being used in November 2020, although TikTok does not appear to have publicly announced the feature until December 2020.)

While the feature has made Standing’s voice far more recognizable, that could also be a drawback for her as an actor who does work for commercials, radio, and other client videos. “No matter what I do, I believe this is going to affect my business,” she told The Telegraph.

TikTok hasn’t commented on the lawsuit. A representative told The Telegraph it does not comment on ongoing litigation. The Verge has reached out to TikTok and both IOAs for comment. The lawsuit seeks to stop TikTok from using her voice and to pay her for its existing usage.

tiktok-adds-another-way-to-remix-videos-with-green-screen-duets

TikTok adds another way to remix videos with green screen duets

TikTok launched a new feature today that combines the existing duet and green screen formats, letting people use other TikToks as the background for their own. “Green Screen Duet” now appears as an option in the duet layout menu. Like all duets, the creator of the original video is tagged in the caption of the new one. This could be great news or a portent of even more sensory overload in the app, depending on your sensibilities.

The green screen option among duet layouts.
Image: TikTok

The new feature will likely be a useful tool for people who already use TikTok’s “green screen” to put images in the background of their videos, or edit videos to create a similar effect. It also might make TikToks that are reactions to other TikToks more visually cohesive than Duets (where videos are tiled next to each other) and Stitches (where a clip of the original video plays for a few seconds before the new one starts).

TikTok continues to roll out new formats as other companies add TikTok-like features to their own apps. Instagram’s Reels can now be “remixed” like TikTok duets. Snap says its TikTok competitor Spotlight reached 100 million users two months after it launched, and YouTube is planning to pay creators who use YouTube Shorts to encourage them to keep posting.

For a better idea of how the feature works, here’s someone adding sign language interpretation to a TikTok that’s already a running bit between several users:

tiktok-is-reportedly-pulling-a-facebook-and-adding-in-app-shopping

TikTok is reportedly pulling a Facebook and adding in-app shopping

TikTok’s next move to compete with Facebook might be to add an in-app shopping feature, according to a new report from Bloomberg. The publication writes that TikTok is testing in-app sales in Europe by partnering with several brands, including UK-based streetwear company Hype.

TikTok’s made some shopping moves in the past, like giving creators the ability to sell merchandise through an integration with Teespring, partnering with Shopify, and reportedly working on some kind of live-video informercial product. This new prototype sounds more like how shopping’s been integrated on Instagram, with a separate shopping tab under a brand’s account that lists products with images and prices, Bloomberg writes.

The Hype account page on TikTok shows what looks like a shopping tab.

The Hype account page currently does show what looks like a shopping section (though it’s blank for my US account) and the company did confirm to Bloomberg that it was participating in the test. We’ve also reached out to TikTok for further confirmation the shopping test is happening.

Shopping and TikTok seem like they could have a real peanut butter and jelly type of relationship. The bite-sized length and “stickiness” of TikTok videos seem perfectly suited for advertising, while the passive watching that TikTok encourages (at least in me) makes it easy to consume a lot of content. So far, this shopping prototype doesn’t sound quite as video-focused as whatever informercial-style feature TikTok was previously considering, but I wouldn’t be too surprised to see links to the hypothetical shopping tab littered throughout a brand or creator’s videos at some point in the future.

It’s also more or less exactly what Facebook’s on its way to doing with Instagram, its TikTok competitor Reels, and the normal Facebook app itself. The company went on a slightly different kind of shopping spree in 2020, adding commerce functionality like the previously mentioned shopping tab, product information in Reels, and it hasn’t stopped there. Facebook is also testing sticker ads in Stories.

Wherever TikTok lands with shopping, tests like these seem to show the viral video app is ready to take advantage of its status as a household name and grow — whether it’s shopping or spreading TikTok features across other apps.

youtube-will-pay-$100-million-to-creators-using-its-tiktok-competitor

YouTube will pay $100 million to creators using its TikTok competitor

YouTube plans to pay $100 million to creators who use YouTube Shorts, its TikTok competitor, throughout the next year. The goal is to encourage creators to pick up and continually post to its new service, which doesn’t otherwise give creators a built-in way to make money.

Exactly how much creators can earn is still up in the air. YouTube says that it’ll reach out to creators on a monthly basis, looking for people with the most engagement and views. “Thousands” of creators could get paid each month, YouTube says, and basically anyone who posts to Shorts is eligible. The one caveat is that their videos have to be original content, and, of course, abide by YouTube’s community guidelines.

YouTube started launching Shorts in the US in March. The short videos appear in YouTube’s mobile app and, just like TikTok (or Instagram Reels or Snapchat Spotlight), you can swipe from one to the next in an endless full-screen feed.

Other companies have taken the same approach to encouraging creators to stick with their platform. TikTok launched a $200 million creators fund in July 2020, and Snapchat paid out $1 million per day for a period of time after its TikTok competitor, Spotlight, launched in November 2020.

Payments will be available in the US and India — the two regions Shorts has launched — to start, but YouTube plans to expand its availability as it rolls out the service to more regions. There’s no specific date yet for when YouTube will start offering payments. YouTube says the fund will last from its start this year through some point in 2022.

instagram-will-now-let-you-auto-caption-stories-with-just-a-sticker

Instagram will now let you auto-caption Stories with just a sticker

Instagram now has a captions sticker for Stories, which will automatically transcribe speech in videos. The sticker will be available only in “English and English-speaking countries” for now but will eventually roll out to other languages and countries. Instagram says it will also start testing automated captions in Reels soon.

Captions have been available in IGTV and the Threads app, and Instagram says it’s adding them to Stories and Reels to make them more efficient and inclusive to watch. The feature should be a welcome addition for people who are deaf or hard of hearing, are not native English speakers, or just generally watch videos without sound.

The edit option lists each word of the captions separately. You can tap on individual words to make adjustments.

Like other text options in Stories, users can adjust the style and color of the captions after they’re generated. People can also edit individual words in the captions to correct spelling, punctuation, or any words that weren’t transcribed accurately. Auto captions rarely have perfect accuracy, especially for people with accents or atypical speech, so editing is crucial. There’s currently no option to have the text highlighted for better visual contrast, but you can use the draw tool or a sticker behind the captions to make them easier to see.

Other platforms and services have recently added or improved auto-captioning options. Zoom, Google Meet, and Microsoft Teams all offer automated captions for video calls. Google expanded its Live Caption feature across the Chrome browser in March, and TikTok launched automatic captions for American English and Japanese last month. Twitter announced Monday that it’s planning improvements for the captioning it offers in Spaces.

tiktok’s-hype-house-is-getting-its-own-netflix-reality-show

TikTok’s Hype House is getting its own Netflix reality show

TikTok’s Hype House is getting a Netflix reality show that will follow the lives of some of the biggest creators on the social media platform.

The new series is set to feature Kouvr Annon, Nikita Dragun, Sienna Mae Gomez, Chase Hudson, Larri Merritt, Thomas Petrou, Alex Warren, and Jack Wright — collectively some of the largest creators on TikTok, each with millions of followers — and promises “the stories of the most popular personalities on social media as they come into their own, fall in love and tackle the next stage of their lives.”

The Hype House was founded in December 2019 and is a content collective similar to David Dobrik’s Vlog Squad or Jake Paul’s Team 10 — but with a focus on TikTok creators and content instead of YouTube.

Notably absent from the Netflix series announcement, though, are some of the Hype House’s biggest early names, including Charli D’Amelio, Dixie D’Amelio, Addison Rae, and Daisy Keech, former members of the group who have since parted ways for their own solo careers.

Netflix has yet to announce further details for the upcoming series, including a release date.

TikTok creators have increasingly looked to other platforms as a way to grow their audience and, critically, make money off their popularity. The D’Amelio family has a forthcoming reality series on Hulu, and Rae has a podcast with Spotify.

in-a-surprise-to-no-one,-instagram-is-testing-ads-in-reels

In a surprise to no one, Instagram is testing ads in Reels

Instagram puts ads just about everywhere in its app, and now, they’re coming to Reels. The company says today it’ll start testing ads in its TikTok copy product in India, Brazil, Germany, and Australia. The plan is to then expand that group in the coming months. The ads can be up to 30 seconds long, like Reels, and will look similar to the ones you see in stories in that they’re vertical and full-screen. Unlike those story ads, though, people can comment on, like, view, save, share, and skip them in Reels.

The broader Facebook company also previewed its new sticker ads for Facebook Stories, which will be tested with select advertisers and creators over the coming weeks. The company announced them last month with the idea being that the stickers are just that, cute stickers, but that they can also be tapped to buy a product. Creators will get a cut of the revenue, and you can see an example below.

Sticker ads will be tested on Facebook, and creators will take a cut of the revenue made through their content.
Image: Instagram

The ads in Reels comes as no surprise, given that Facebook’s business is built around them. It’s more unexpected that the company brought shopping to Reels globally before ads, but it’s possible Instagram didn’t want to turn people off from the format with consistent advertising wedged between actual content. Instagram head Adam Mosseri even noted he wasn’t “happy” with the feature yet, as of January.

With sticker ads, more people could become influencers, and product placement might look more organic than a clear brand shoutout that someone’s being paid to promote. In the sample mock-up, the sticker does note that it’s “sponsored,” but the font is thin and discreet — I expect people to miss that small disclaimer and also to possibly not know that the people posting them receive a kickback from any sales made.

facebook’s-clubhouse-competitor-is-coming-this-summer

Facebook’s Clubhouse competitor is coming this summer

Facebook is going all in on audio. The company announced multiple products on Monday that emphasize voice content over text, images, or video. The products will be released over the next few months and, in some cases, will start with a limited set of people.

Most notably, Facebook is indeed launching a competitor to the buzzy social audio app Clubhouse with a feature called Live Audio Rooms, which will be available this summer. It’ll first roll out to groups and public figures as a test, but it will eventually make its way to Messenger, too, so people can hang out with friends. Users will be able to record their conversations and distribute them, and eventually, people can charge for access to these rooms through either a subscription or one-time fee.

To get people to join, Facebook says it’s introducing an Audio Creator Fund to “support emerging audio creators.” All of these conversations can also be turned into “Soundbites,” a forthcoming feature that allows people to create and share shortform audio clips along with an algorithmic feed to promote them. Think TikTok, but with audio clips.

The Soundbite creation tool will let people put effects on their voices.
Image: Facebook

Soundbites will live within the broader News Feed. Users will be able to record them in a separate tool within Facebook, which the company describes as a “sound studio in your pocket.” In a chat with Casey Newton, the author of Platformer and a contributing editor at The Verge, Facebook CEO Mark Zuckerberg equated Soundbites to Reels, Instagram’s TikTok competitor, but for audio.

He also added that he likes audio over video or images because it allows people to multitask and host longer, nuanced conversations.

“The high-level picture here is that we think that audio is, of course, also going to be a first-class medium, and that there are all these different products to build across this whole spectrum,” Zuckerberg said.

Facebook also plans to take on a bigger role in podcasting. The company says it’ll start recommending shows and episodes based on people’s interests and that people can comment on them and recommend them to friends. The company says 170 million people on Facebook are connected to a page that’s linked to a specific podcast, and more than 35 million people are members of fan groups around podcasts.

Facebook wants to support podcasts with direct monetization.
Image: Facebook

Zuckerberg says a partnership with Spotify is forthcoming, too, which will bring the company’s player over to Facebook, letting people stream music and podcasts from their News Feed. Zuckerberg emphasized that this feature is for music. But still, Facebook users will be able to share Spotify podcasts and let people listen without having to leave the Facebook world — they just have to link their accounts.

“Our ambition has always been to make Spotify ubiquitous across platforms and devices — bringing music and podcasts to more people — and our new integration with Facebook is another step in these efforts,” a Spotify spokesperson said in a statement. “We look forward to a continued partnership with Facebook, fueling audio discovery around the world.”

Finally, Facebook’s tipping system, Stars, will be coming to Live Audio Rooms as well as for individual creators and public figures.

How serious Facebook is about audio and whether users actually want it over other formats is still unclear. On one hand, the audio industry is hot right now, with most major tech companies wading into the broader podcasting industry. Clubhouse and other audio startups have also made live audio a popular way to interact, and already, multiple big platforms have integrated the format into their apps.

On the other hand, live audio has clearly found its moment during the pandemic, when everyone’s been starved of human interaction and mostly confined to their homes. Podcasting offers edited, on-demand conversations, which people have enjoyed for years, but whether the live formats will survive remains an open question. Facebook has also routinely gone all in on a format, only for it to languish. It went for longform video with IGTV but has since pivoted to a focus on Reels. It launched and subsidized Facebook Live content, which has since mostly fallen by the wayside. The same could happen for audio, but Facebook is clearly using its size to try to make its mark on the industry.

how-to-celebrate-earth-day-2021

How to celebrate Earth Day 2021

Let’s face it, it’s been a long and hard year for the denizens of our planet since Earth Day’s 50th anniversary in 2020. However, it’s possible that things are looking up somewhat. Although the COVID-19 pandemic is still raging in many parts of the world, we do have vaccines that may eventually get us past this. And in the meantime, the Biden administration in DC is putting environmental programs in place that may get the US back on track. So perhaps it’s worth doing a little partying (and educating) on behalf of this year’s annual celebration of the environmental movement, which is set for April 22nd.

Once again, most Earth Day celebrations will be virtual. What follows is a sampling of some that you can attend. For a more complete list, or to find Earth Day celebrations in your area, you can use Earthday.org’s online tool for both online and on-site events.

Earth Day Live: Restore Our Earth

Earth Day Live: Restore Our Earth
Image: Earthday.org

Earthday.org’s second annual “Earth Day Live: Restore Our Earth” online live stream event will be broadcast on April 22nd beginning at noon, parallel to the Biden administration’s global climate summit (see below). It will feature a variety of celebrities, politicians, and activists from many fields. It will be preceded by two events: on April 20th, there will be a global youth summit, and on April 21st, a global education summit. To take part, visit Earthday.org on the day of the event.

Leaders Summit on Climate

Leaders Summit on Climate
Image: US Dept. of State

President Biden has invited 40 world leaders to a Leaders Summit on Climate which will take place April 22nd and 23rd. On the agenda are weighty questions, including how to reduce emissions, achieve net-zero (offsetting or reducing carbon dioxide emissions), and protect populations from climate change. You’ll be able to watch via a live stream link which will be available closer to the date of the event.

American Climate Leadership Summit (ACLS 2021)

American Climate Leadership Summit
Image: ACLS

Another alternative to the Leaders Summit on Climate is the American Climate Leadership Summit, an online gathering of environmental activists happening April 27th – 29th. Sessions will offer information on the current status of climate change, strategies for activism, and other topics. It costs $25 to attend a single forum, $50 to attend the main session and a single forum, and $75 for access to the entire program.

Join a virtual march and rally

SC1.5NCE NOT SILENCE
Image: EDI / March for Science NYC / Fridays for Future

Two organizations, Earth Day Initiative (EDI) and March for Science NYC, are collaborating to offer a series of online events culminating in a virtual march and rally using an online gaming platform. On Sunday, April 18th, from noon to 8PM ET, there will be an online event with speakers and presentations from politicians, artists, and activists such as Elizabeth Warren, Kyra Sedgwick, Rosdely Ciprian, and Marc Yaggi, exploring a variety of environmental issues.

On Monday, April 19th, the virtual march and rally, called “SC1.5NCE NOT SILENCE,” will take place in a 1990s-like virtual reality space created by Future Meets Present and Gather. Through an avatar, you will be able to visit booths, speak to exhibitors and other attendees, and, at 3PM ET, take part in a march and rally organized by March for Science NYC and Fridays for Future (the movement co-founded by Greta Thunberg).

You can attend by sending an RSVP via the EDI site.

Virtual 5K race

Virtual 5K race
Image: WE ACT for Environmental Justice

If you’re a runner or a walker, WE ACT for Environmental Justice is holding a virtual 5K race, where participants will be encouraged to walk or run 5K during the week of Earth Day, April 17th through April 25th. So even if your normal exercise regime is a half-mile stroll, you can still take part. You can use the race to raise money for WE ACT — or not — but all registered participants are asked to donate either a set amount or an amount of their own choosing.

Artivism for Earth

Artivism for Earth
Image: University of Utah

The University of Utah is planning to present a series of online performance events on April 22nd, most taking place at the campus’ Natural History Museum of Utah. The schedule will include a video mosaic, “four immersive performances, arranged under the classical elements: earth, air, water and fire,” a feature-length film exploring nature and humanity, a panel discussion, and a final program that features several different multimedia presentations.

The Year Earth Changed

The Year Earth Changed
Image: Apple TV Plus

If you’re a David Attenborough fan, you may want to catch his latest narrated special, The Year Earth Changed, a documentary about how the global human lockdown affected the non-human inhabitants of Earth — often in a positive way. The film will debut on Apple TV Plus today, April 16th; you can watch the trailer here.

National Geographic’s Earth Day Eve

National Geographic’s Earth Day Eve 2021
Art: Cachetejack

If you want to head into Earth Day with a party, join National Geographic on April 21st at 8:30PM ET for its Earth Day Eve 2021 virtual celebration, with performances by artists such as Angélique Kidjo, Willie Nelson, Yo-Yo Ma, and Ziggy Marley, and appearances by a number of environmental activists such as Dr. Jane Goodall. You can join at the NatGeo website or at its YouTube channel — and afterward, continue with the music of Jayda G on the organization’s TikTok channel.

tcl-brings-mini-led-tvs-to-uk-for-2021

TCL brings Mini-LED TVs to UK for 2021

(Image credit: TCL)

TCL is continuing its charge for the top spots in global TV sales. Currently ranked third, according to its statistics, TCL is expanding this year by bringing its Mini-LED TVs to the UK for the first time. It has also promised to produce its own OLED panels by 2023.

TCL has invested over $30bn in its CSOT panel fabrication business. Currently no. 2 in world LCD sales, it has already built its self-emissive panel plant with which it plans to take on LG.

At today’s press conference TCL outlined updates to its lower and mid-range P and C Series TVs, all of which will come with Google TV. Those in UK, France and Germany will also get a TikTok app from March onwards. Details of the premium 8K TCL X Series TV have been left until June but the company has confirmed that the 2000nit TCL X12 Mini LED TV will be among them.

As for the TVs from today’s event, the top model announced was the Mini-LED backed TCL C82 Series which comes in 55in and 65in sizes. It’s a 100Hz, 4K HDR screen fitted with an Onkyo tuned 3.1.2 soundbar which is Dolby Atmos enabled and has upward firing audio.

It supports both AirPlay and Chromecast, and comes with HDMI 2.1 features including ALLM, VRR and eARC. It will also work with Nvidia G-sync anti-tearing tech.

A step down is the TCL C72+ which looks also to be a full array Mini LED range. Like the C82s, it’s ready for gamers with the same HDMI 2.1 features included but this time without the Onkyo soundbar. It has three size variants: 55, 65 and 75in.

Below that is the straight TCL C72 Series which replaces the C71 Series currently available in UK stores. These are QLED TVs which, as with the models above, can handle HDR10, HLG and Dolby Vision, including Dolby Vision IQ. There are no plans for HDR10+ yet. The biggest of the ranges announced, the C72 will be available in 43, 50, 55, 65 and 75in panels.

The bottom of the pile are the TCL P72 LCD TVs which come in the same sizes as the C72 but without the 75in model.

While prices and dates are currently unavailable, the company has stated that the TCL C82 TVs will arrive in the UK in Q2 of 2021.

MORE:

Mini-LED TV: everything you need to know about the OLED rival

Best TVs 2020: budget to premium 4K Ultra HD TVs

OLED vs QLED: Which is the best TV technology?