For TCL on 2020 is It was a very positive year for TV sales: if at the beginning of p Covid andemia – 19 the forecasts had been adjusted to a – 10%, the rest of the year has gone in a totally different direction. The new normal, made for much longer at home, has seen TV return to being the center of home entertainment: subscriptions to streaming video services have experienced a very high growth and with it people’s need for a Latest generation TV to enjoy the contents to the fullest.

TCL has practically emptied its warehouses and in hindsight, probably, if it had had more models and more copies, it would have sold those too. The challenge facing the 2021 is quite difficult; on the one hand, keeping up with the last part of the 2020 will be hard, also considering the cycle of life of about 6 years of televisions: who has changed the TV in 2020, certainly will not be new customers in 2021.

TCL in 2021 will expand its product ranges, both on premium and budget products, but always trying to bring to as many customers as possible. The new range will debut in March, but at CES 2021 the Chinese brand took a quick look at those which will be the cornerstones of the offer.

At the top of the range we will find two families of 8K televisions , of course with Mini LED technology, which this year can count on the new generation Mini-LED OD Zero , which eliminated the gap between the backlight LED layer, the Quantum Dot layer and the LCD panel. In this way the TVs can be very thin compared to the Full Array Local Dimming models and on the wide diagonals it is possible to drive more than two thousand backlight zones.

The Mini-LED technology will land in 2021 also on the C series , where hundreds of backlight zones will be piloted, depending on the diagonal of the display. This family will also see more products on the market than last year. In addition, video profiles will also land on the C series IMAX Certified .

The ‘budget’ series, the P family, will instead receive the Dolby Vision and Dolby Atmos , while premium products will also use the brightness sensor environment to offer Dolby Vision IQ .

On TVs we will find the port HDMI 2.1 , with eARC and ALLM (Auto Low-Latency Mode) and on premium models support 4K UHD 120 p VRR, with attention therefore also to the interesting market represented by gamers. The new TVs will bring the new version of the Google TV operating system, which takes the place of Android TV.

TCL technicians are also working hard to get ready for launch with the automatic calibration functionality via app CALman’s Autocal : in any case, by the end of the year the premium TVs will be equipped with it via firmware update.

As regards the further technological step, in particular for the printed OLED panels , the build factory has been kicked off 8.5, which will be able to churn out panels up to 2.5 meters. For commercial products, however, it will be necessary to wait a few more years, with the first ones scheduled for 2023 / 2024.